Marketing Content Manager (Austin, TX)
Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Our vision is to connect everyone and everything, everywhere.
Behind Wi-Fi’s worldwide ubiquity and accessibility is Wi-Fi Alliance – the trusted leader for the Wi-Fi industry for over 25 years. Among associations, we are widely regarded as the gold standard for identifying market needs and aligning our work to deliver on those opportunities. Wi-Fi Alliance eliminates barriers around technology adoption that would otherwise limit the potential of Wi-Fi, setting a benchmark for Wi-Fi excellence that users, industries, and governments trust.
Our organization has proven its ability to accelerate adoption and time to market for Wi-Fi technologies. Wi-Fi Alliance offers a collaborative environment where our members actively identify emerging requirements and work together to bring technologies and solutions rapidly to market. Wi-Fi Alliance is the forum where industry problems are solved, and where challenges are anticipated and solutions are identified before issues ever reach Wi-Fi devices. Wi-Fi Alliance removes obstacles to success, allowing our members to leverage our proven processes and focus their attention on technology innovation. In all we do, we are deeply invested in the long-term success of Wi-Fi and our members.
Wi-Fi Alliance work includes the development of Wi-Fi technologies, requirements, and programs that promote a robust global Wi-Fi ecosystem. We are strong advocates in preserving unlicensed spectrum for Wi-Fi and are active in industry thought leadership and global marketing.
Role Summary
The Marketing Content Manager defines content strategy for Wi-Fi Alliance, maintains core communication channels, (i.e. The Beacon blog and The Signal podcast), establishes an executive thought leadership program, and drives the development of marketing content for communications, public relations, regulatory, and technology launch activities.
The Marketing Content Manager reports to the Director of Marketing Communications.
Key Responsibilities
- Develop Wi-Fi Alliance content strategy and create wide range of industry content across various market segments for use in marketing and public relations activities
- Help establish consistent thought leadership program and create impactful executive presentations, articles, remarks, and other content for industry and member events
- Work with subject matter experts and members to identify content gaps and develop industry highlight sheets, reports, brochures, event presentations, contributed articles, asset packages, digital toolkits, electronic and social media content
- Own and manage The Signal podcast, driving content strategy, editorial planning, production, promotion, and performance analytics to amplify Wi-Fi Alliance thought leadership
- Manage The Beacon blog editorial calendar and regular Insider newsletter (monthly) and increase promotion and awareness of Wi-Fi Alliance activities through these channels
- Support global PR programs with written content for press releases, media presentations, byline articles, etc.
- Assist the Social Media Manager in developing content for digital marketing (web content, e-newsletters, social media, animations, videos, etc.)
- Curate and post content for wi-fi.org public and member websites
- Monitor industry media and research; develop and maintain Marketing Communications Data Library for reuse in marketing materials and social media activities
- Facilitate creation of the organization’s Annual Report and Annual General Meeting per company bylaws, including schedule creation, content development and edits, and work with cross-functional teams and vendors
- Create email copy and cadence for automation campaigns to support marketing objectives
- Support internal Sales and Product Management teams through content and quarterly newsletter
- Update and maintain the organization’s New Member Onboarding training deck to give incoming members a holistic understanding of Wi-Fi Alliance membership, certification, marketing opportunities, and values
- Support regulatory efforts through blogs, press releases, podcasts, reports, presentations, and web content
- Stay up to date with ongoing education in the latest marketing tools and strategies, including AI, SEO, and content best practices, to ensure the organization remains a leader in Wi-Fi content
Experience & Qualifications
- 7-10 years of high-tech marketing content development experience
- International communications experience
- Experience using AI content creation tools
- Strong writing proficiency in various mediums, i.e., papers, social media, blog/podcast, contributed articles
Skills & Attributes
- Excellent written and verbal communication skills
- Ability to understand technical concepts with the ability to adapt and modify communication style to various audiences
- Willingness to travel infrequently, with advanced notice
Education
Bachelor’s degree required.
Location
Position to be based in Austin, Texas. Applicants must live within reasonable commuting distance to the Austin office. No relocation assistance provided.
Work Authorization
Applicants must be authorized to work in the United States without employer sponsorship.
If you have the talent and skills to be incredibly successful as a Marketing Content Manager and as a member of our team, we want to hear from you. To be considered for this role, please forward your resume and a cover letter outlining your interest, including your salary requirements, to cjones@wi-fi.org. To learn more about Wi-Fi Alliance, please visit our website at www.wi-fi.org.
About Wi-Fi Alliance® | www.wi-fi.org
Wi-Fi Alliance® is the worldwide network of companies that brings you Wi-Fi®. Members of our collaboration forum come together from across the Wi-Fi ecosystem with the shared vision to connect everyone and everything, everywhere, while providing the best possible user experience. Since 2000, Wi-Fi Alliance has completed more than 85,000 Wi-Fi certifications. The Wi-Fi CERTIFIED™ seal of approval designates products with proven interoperability, backward compatibility, and the highest industry-standard security protections in place. Today, Wi-Fi carries more than half of the Internet’s traffic in an ever-expanding variety of applications. Wi-Fi Alliance continues to drive the adoption and evolution of Wi-Fi, which billions of people rely on every day.
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