Senior Manager, Digital Communications and Social Media Marketing
Status: FULL TIME – EXEMPT
Reports to: Vice President, Marketing
Location – North Hollywood, CA - Hybrid
Applicant must reside in the Los Angeles metro area
SUMMARY OF POSITION
The Senior Manager oversees a staff of three in the Digital Communications and Social Media Marketing department, develops social media and digital content strategy, focused on major Television Academy and Marketing Department initiatives – in collaboration with the Television Academy’s Foundation -- across internal and external communications platforms. Ensures content and messaging is on brand, platform appropriate and consistent and supportive of Television Academy’s DEIA commitment. Key liaison with network, cable, and streaming partners during Emmy® Awards For Your Consideration campaigning. Oversees creation and maintenance of ongoing digital communications calendars targeting the Academy’s internal/external constituencies and member base. Responsible for analytics and reporting of B2B and B2C engagement on social platforms.
Manages the work of: Social Media Creative Producer (produces video, video design, graphics and visual design for social media postings); Digital Communication Coordinator (member newsletter, peer group and all internal emails); and Social Media Coordinator, in cooperation with the Manager, Marketing (Foundation). Also hires and directs temporary employees for digital/social content during FYC and Emmy Season.
DUTIES AND RESPONSIBILITIES
- Develops and manages budget for content creation/coverage of Academy member and public-facing events (LA Area Emmys, Emmys, Hall of Fame, Television Academy Honors, etc.).
- Evaluates monthly workflow and processes with Foundation Senior Marketing Manager for Academy and Foundation initiatives, pivots as necessary.
- Recommends and oversees vendors who track deliverables, metrics to analyze the effectiveness of campaigns; supervises analytics reports compiled by social staff for Academy and Foundation leadership and partner stakeholders.
- Monitors Television Academy social profile and specific initiatives on various platforms (i.e., Facebook, X, YouTube, Instagram, TikTok, Threads, Linked In) to drive reach and engagement around the Academy’s flagship Emmy Events, member and industry events, and partner activations on platforms.
- Collaborates with Publications and Website departments, Membership department, Talent Relations on their marketing and communications projects, mindful of Academy’s brand voice, balanced content and commitment to DEIA messaging to enhance and support:
- Website content
- Online Originals articles
- emmy Magazine
- Emmy events/Member activities communications
- Weekly Newsletter
- Social Media
MINIMUM REQUIREMENTS
- Bachelor’s Degree in marketing, communications or related degree
- Minimum of four (4) years relevant work experience managing or supervising a digital or social media marketing team, or related role
- Proven knowledge and experience in marketing fundamentals and practices
- In-depth knowledge and application of content marketing
- Thorough and demonstrable understanding of social media platforms, unique audiences, and how to use them to maximize marketing and organizational objectives for various initiatives.
- Experience with SalesForce communications platform
- In-depth knowledge of analytics software and content management systems
- Excellent communications skills
- Exceptional management and interpersonal skills
- Exceptional time management skills
- Broad knowledge of the television industry landscape, familiarity with network, cable and streaming programs a necessity.
Disclaimer: This description should not be construed to contain every function or responsibility. At management’s discretion, the employee may be assigned different or additional duties from time to time.
COMPENSATION
The pay range for this position is $90,000 to $100,000 annually. Our comprehensive benefits package includes health, dental, vision, life and disability insurance; pension plan, optional retirement plan; flexible spending accounts; generous vacation, sick and personal days; and much more.
Only qualified applicants that submit a resume with cover letter to: careers@televisionacademy.com will be considered.
About Us
The Television Academy strives to shape and advance the dynamic television landscape; cultivate a diverse, inclusive and accessible professional community; and advocate for the television industry while capturing the spirit of a new generation of content creators and industry professionals. Through innovative programs, publications and events, the Academy and its Foundation foster and empower storytellers. The Academy also celebrates those who excel in the industry recognizing their achievements through awards and accolades, including the renowned Emmy® Award. Membership in the Academy is open to working professionals in the television industry. For more information, please visit TelevisionAcademy.com.
At the Television Academy, we believe in and support workplace diversity, equity, inclusion and accessibility. It is our belief that a diverse and inclusive workforce leads to better discussions, decisions, and outcomes for everyone. In recruiting for our team, we welcome the unique contributions that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, family care status, sexual orientation, and beliefs. If you have the skills, the passion to make an impact in the television industry and enjoy an enthusiastic work environment where differences of opinion and diverse backgrounds are respected and welcomed, then we want to hear from you!