About Bridger Land Group
Bridger Land Group is a Bozeman-based real estate operator with three businesses under one roof: Bridger Communities (property management), Bridger Builders Group (construction — for-sale homes, and community projects), and BLG corporate. We design, build, and operate places we'd want to live, with a quiet excellence we're proud of and a deep care for the residents, homeowners, and community we serve.
We've built something real. We haven't yet told that story the way it deserves. That's the job we're hiring for.
The Opportunity
This is a rare seat. You'll own the marketing function for a growing operator that hasn't had a dedicated marketing voice yet — which means a real chance to define how we sound, look, and show up. You'll be the first marketer Bridger has hired in-house. You'll report directly to the Director of Operations, work alongside leasing, design, and community management every day, and have direct access to the principals when you need it.
Most importantly, this isn't a desk job. We believe the best marketing for a community-rooted business starts in the community. You'll spend real time in Bozeman — building partnerships with local businesses and employers, working with local influencers, designing creative events at our properties, and capturing the stories that happen when you're actually there to see them.
If marketing for you means writing copy from a laptop in a corner office, this isn't the right seat. If it means being out in a community you care about and turning what you find there into a brand that earns attention — keep reading.
Two Engines, Both Equal
The role has two engines. Neither runs without the other.
- The community engine. Being out in Bozeman — building real partnerships with local businesses, employers, schools, and influencers; designing creative events at our properties; walking the communities and talking with residents to capture the authentic stories nothing else can produce.
- The content engine. What gets made from all of that — social, photography, newsletters, website, paid leasing channels, brand voice across three businesses.
The technical skills can be learned or supplemented. The orientation toward building relationships, and generating stories because you're actually present where the stories happen — that's the harder hire, and it's the one we care about most.
What You'll Do
Build community presence, partnerships, and influencer relationships
- Build local business partnerships — restaurants, gyms, coffee shops, salons, retailers — into resident-perk programs and co-marketing arrangements that don't go cold.
- Develop institutional and employer partnerships — schools, hospitals, larger employers — for staff-housing referral pipelines.
- Identify and collaborate with local lifestyle, food, fitness, design, and family-life influencers as creative partners.
- Design and run creative community events at our properties — the kind that give partners reach, give us content, and give residents something memorable.
- Be in the community daily. Walk the properties, talk with residents, attend the events that matter.
Own brand voice, content, and social engagement across three brands
- Define and maintain brand voice and visual standards across Bridger Communities, Bridger Builders Group, and BLG corporate.
- Plan and produce social content across X, LinkedIn, Instagram, and Facebook — including short-form video where it earns its place.
- Run an active, consistent posting cadence and a content calendar that doesn't go quiet because a week got busy.
- Engage in real time — comments, DMs, mentions, tagged content. Route service issues to the right operator.
- Direct photography and video. Partner with our leasing specialist (a semi-pro photographer) for most shoots; bring in external photographers selectively for elevated work.
Run resident and owner communications
- Own the resident newsletter across Bridger Communities, including the blended renter/homeowner audience at Blackwood Groves.
- Build prospect, renewal, move-in, and win-back email campaigns that actually get opened.
Own websites, listings, and reviews
- Keep every property and corporate website accurate, current, and on brand.
- Audit ILS listings monthly (Apartments.com, Zillow, Zumper) and own Google Business Profile for every property.
- Monitor and respond to reviews promptly and well across every platform — and surface review patterns back to the team as operational signal.
Run paid marketing and report on performance
- Manage paid leasing channel spend across Apartments.com, Zillow, retargeting, and Google Ads.
- Track lead-source attribution and report monthly — CPL by channel, conversion through the funnel, what to cut and where to shift.
Lead pre-opening marketing for new assets
- Victoria Flats is opening, and more will follow. Build the pre-opening marketing plan — pre-leasing capture, opening website, signage, opening campaign — and run it through stabilization.
Maintain fair-housing compliance across everything that goes out
- Every photo, post, and piece of copy clears fair-housing standards. ADA accessibility on all websites. When in doubt, ask.
What You Bring
- 4+ years in marketing, ideally with at least some of it in real estate, hospitality, retail, or another community-rooted business. We care more about substance than a specific résumé shape.
- Strong instincts for building relationships — with partners, residents, influencers, and your own team. Comfort being out among people, not just communicating from behind a screen.
- A real eye for content. You know good visual work when you see it and can direct it when it's not yours.
- Solid writing — voice-fluent, brand-fluent, fair-housing-aware.
- Hands-on with the modern marketing stack — social platforms, content calendars, ILS / GBP, paid channels (Apartments.com / Zillow / Google Ads), email tools, basic analytics.
- Comfort owning a function without a team underneath you — at least at first. You'll be supported, and we'll bring in freelance help where it's earned, but the seat asks you to run.
- Lives in Bozeman or is genuinely excited to move here. The community engine doesn't work remotely.
What Sets You Apart
- Background in real estate or multifamily marketing — particularly lease-up experience.
- Existing relationships in the Bozeman community, or a track record of building them quickly in places you've lived.
- Photography or short-form video skills you'd actually be excited to use.
- Familiarity with hospitality, lifestyle, or boutique-brand marketing.
- A point of view about what good community-rooted marketing looks like, and the conviction to defend it.
The Practical Details
Title. Marketing Associate — Bridger Communities (scope spans BC, BBG, and BLG corporate)
Compensation. Depending on experience.
Benefits. Health, dental, vision, short-term disability, and life insurance. 401(k) with employer match. Paid holidays and PTO. Parental leave.
Start. As soon as the right person can begin.
