marketing Manager
- Remote, with occasional in-person and on-site meetings.
- $20-$25/hour, based on experience and performance.
- Part time, estimated 40-60 hours per month, with room to grow.
- In-person availability required on event dates.
Our dream Marketing Director is knowledgeable and skilled in all things advertising from digital to print, including social media trends and techniques, campaign planning, content creation, newsletter management, and the best local spots to put up a flyer. They have interest and enthusiasm for local arts and culture, and are already involved with Central Florida’s scene in some way. This role requires a creative, self-motivated individual with a pulse on social media and cultural trends, especially within the Orlando area and as they relate to the arts, events, markets, and alternative/underground/fringe culture.
Though this position is mostly remote, some in-person availability is required for occasional meetings and during event days.
Responsibilities
- Content Creation & Posting
- Create engaging content (reels, carousels, collages, etc.) that showcase our vendors, attendees, and overall festival vibe.
- Manage and schedule posts across platforms (manually or via scheduling).
- Pull content from vendor pages and tagged posts to create new content.
- Source and repost UGC, encouraging community participation and visibility for vendors.
- Stay on top of social media trends and suggest ways to adapt them for Milk Mart content.
- Maintain and update a social media calendar and doc with plans for pre-event posting, giveaways, and day-of coverage.
- Engage with vendors, followers, and attendees regularly, both in the comments and across other platforms.
- Strategic Planning & Inspiration
- Collaborate on and plan campaigns (vendor spotlights, event highlights, countdowns, behind-the-scenes, etc.).
- Maintain a shared doc of post inspiration, trend references, and audio ideas.
- Curate and update a library of relevant hashtags and explore location-based discoverability tools.
- Event Promotion & PR
- Add upcoming events to relevant community and event calendars.
- Research and maintain a list of online calendars and platforms for event promotion.
- Write event descriptions tailored to specific audiences and platforms.
- Draft press releases and media alerts for major announcements or events.
- Assist with planning and coordination as needed to support the broader Milk Mart team, collaborating with community ops when needed to create unique campaigns.
Required To Have Or To Learn
- Familiarity with Orlando’s creative scene and small business community.
- Experience with Adobe Creative Suite (specifically Illustrator and Photoshop).
- Experience with CapCut or comparable video editing software.
- Experience with Klaviyo.
- Experience with Webflow.
With Room To Grow
This position has room to grow as our marketing network does. Expanding our reach through new calendar research, campaign ideas (both online and in print), newsletter growth, and ways to push more guests towards our local businesses and away from places like Amazon, Walmart, etc.
