Director, Client Success Marketing
SAPinsider | Chelmsford MA – Global Headquarters or Virtual Office
The Role
SAPinsider is seeking a hands-on leader for our Client Success Marketing delivery team who is accountable for managing our valuable customer relationships and ensuring we deliver best-in-class customer experiences, from onboarding through renewal. The candidate must be passionate about marketing services, client delivery and actively engaging with internal cross-functional teams to ensure that clients receive the highest level of value from our marketing service programs.
This individual must be a high performing marketing services client delivery professional whose client delivery acumen is matched by a clear understanding of client retention, upselling and digital marketing services.
This type-A client delivery leader is self-motivated, always puts customers first, and is driven to provide outstanding results for the organization. You must be passionate about seeing your clients drive value from marketing investments.
The Director, Client Success Marketing, reports directly to the Chief Executive Officer.
Specific Responsibilities include:
Client Marketing Campaign Delivery
· Manage a 6+ person Client delivery team with day-to-day leadership.
· Assure we are building relationships across all marketing functions across all clients including: event marketing, content marketing, lead generation marketing and advertising.
· Achieve revenue, on-time delivery, and client satisfaction goals for each client.
· Lead all new client and renewal client kick off calls and program planning.
· Onboard each client to the Performance Insights marketing service platform assuring continuous usage and engagement with marketing campaign results.
· Marketing Services client delivery includes:
o Building client Partner Member Showcase website pages on SAPinsider.org
o Posting all client content including whitepapers, videos and product descriptions to their Partner Member Showcase website pages.
o Research sponsorship lead generation campaigns built on GDPR-compliant opt-in content and event-based registrations.
o Event and Summit sponsorships.
o Email campaigns from list targeting.
o Webinar campaigns including promotional email invitations, website registration marketing, speaker management, webinar execution and lead delivery.
o Website display advertising campaigns on SAPinsider.com including ad serving, landing page analysis, impression reporting and click through reporting.
o Newsletter advertising and content syndication campaigns.
o Magazine adverting campaigns.
o Editorial services including white paper writing, media awareness blog posting and social media publishing.
· Conduct quarterly campaign reviews with each client to assure value realization and address any challenges observed.
· Conduct lead analysis, data scrub, results reporting, and delivery to clients for all campaigns.
· Deliver measurable marketing ROI results reporting to clients.
Professional Qualifications
The ideal candidate will possess:
- Strong client delivery leadership skills.
- Ability to build lasting relationships with B2B enterprise technology marketing leaders.
- Proven ability to build and manage a high-performance client delivery team in a marketing services environment.
- Proven experience in lead generation marketing campaigns.
· Strong understanding of list development and email campaign management.
· Experience in delivering content webinars to drive leads.
- Hands-on experience with website ad serving, conversions, and web traffic metrics.
· Direct user experience with Email Software, Webinar Platforms, HTML, CSS, social media platforms, Google Ad Manager, and marketing analytics.
· Excellent project skills with experience in SmartSheets or comparable preferred.
· Exceptional written and speaking communication skills.
· BA or equivalent in marketing, communications a business discipline preferred.
Compensation
The Director, Client Success Marketing enjoys a competitive annual base salary of $135,000 with an annual performance bonus potential of up to 15% based on client renewals, revenue recognition and personal MBOs. In addition, the role participates in all SAPinsider employee benefit programs including healthcare coverage, life insurance, unlimited paid vacation, and 401K plan.
About SAPinsider: The Largest and Most Active, Global SAP Member Community
SAPinsider is an independent research and marketing services organization that owns the largest global SAP technology and line of business professional community with over 900,000 technology and business members. SAPinsiders are either currently using or considering using the SAP solution platform to enable digital transformation and operational excellence within their respective businesses. SAPinsider members depend on our guidance for their investments in SAP-based technologies.
SAPinsider works with SAP and its over 21,000 global solution and technology partners through its research and expert network to lead the market discussion across the SAPinsider community on what is working, which vendors can drive measurable value, new and emerging trends, and how to successfully implement technology-enabled process improvements.
Next Steps: Take the Lead on Your Future
Send your confidential resume and cover letter SAPinsider at james.bedard@sapinsider.org and reference the role in your cover letter and why this is the right next step for you.