Job Title: Creative Manager/Copywriter
Reports to: Director of Marketing
We are looking for a hands-on Creative Manager/Copywriter who hasn't lost their love for the "craft." You are a storyteller at heart with a background in professional copywriting, but you also possess the eye and leadership to guide a full creative team, including videographers, graphic designers, a photographer, and a social media coordinator. This role bridges the gap between creative direction, content strategy, and hands-on execution. You’ll oversee the development of compelling, brand-aligned assets and messaging across all platforms.
The ideal candidate excels at cross-functional collaboration, driving consistency and engagement, and measuring the effectiveness of initiatives. You won't just manage the work. You’ll help shape the creative strategy, write and review high-stakes copy, and ensuring our visual identity matches our narrative.
What You’ll Do as Creative Manager/Copywriter:
- Strategic Alignment: Develop and execute integrated content strategies that align with brand goals and marketing objectives.
- Lead the Narrative: Own the brand voice across all touchpoints.
- High-Impact Writing: Lead the "big idea" conceptualization and personally execute copy for campaigns and product launches.
- Creative Oversight: Oversee a team of designers, videographers, and photographers to ensure work is cohesive across all platforms (web, social, advertising, video). Ensure all work is completed on time and to budget.
- Project Management: With support of Project Specialist, manage editorial calendars, campaign timelines, and creative workflows.
- Quality Control: Review and approve both art and copy to ensure they are accurate, engaging, and align with the overall message. Maintain the team’s high creative standards.
- Leadership: Lead and manage a team of creative professionals, ensuring high-quality output across video, design, photography, social media, and project coordination. Provide thoughtful creative direction and feedback.
- Collaborate: Work closely with marketing, artist relations, and public relations to create impactful, cohesive messaging.
- Stay Current: Stay current with industry trends, tools, and technologies to drive innovation and efficiency. Analyze content performance metrics and adjust strategies to optimize engagement and reach.
- Ownership: A "get-it-done" attitude. You’re comfortable in high-level discussions but equally willing to jump into a newsletter draft and fix a comma when needed.
Required Qualifications of the Creative Manager/Copywriter:
- Bachelor’s degree in marketing, communications, design, or related field.
- 7+ years of experience in creative roles with at least 3 years in creative leadership or a senior copywriting role.
- Proven experience managing creative teams and cross-functional projects.
- Strong portfolio demonstrating creative leadership across multiple media formats.
- Able to move between SEO-driven technical product copy and long-form thought leadership.
- Excellent communication, management, and organizational skills.
- Competent in Adobe Creative Suite, CMS platforms, and analytics tools.
- Design Literacy: You don’t need to be a designer, but you know how to talk to them. You understand composition, layout, typography, and visual hierarchy.
Key Performance Indicators of the Creative Manager/Copywriter
- Bridging the gap between Product Development/Director of Marketing and the Creative Team
- Timely delivery of creative and content projects
- Engagement metrics (video views, social shares, time on page) and organic traffic growth
- Brand consistency
- Team productivity and collaboration
- Innovation in content formats and campaign execution
Physical Requirements
- Prolonged periods working at a computer and reviewing creative content.
- Ability to visually assess creative assets including photography, video, layout, typography, and color accuracy.
- Ability to occasionally stand, walk, and move throughout office and production environments.
- Ability to occasionally lift and move materials or equipment up to 30 pounds.
- Ability to travel occasionally for events, trade shows, artist appearances, or content shoots.
Hours/Location of Work:
This is a full-time, in-person role based in Stevensville, Maryland. Typical hours are Monday-Friday, 8:30 AM-5:00 PM, with occasional flexibility needed for events, launches, or content shoots.
Salary Range:
$115,000 - $135,000, Actual compensation will be based on experience, skills, and qualifications.
About Us:
Since our humble beginning in 1985, PRS Guitars strives to create the highest quality instruments possible. Guitar and amplifier building are very personal things here, as most of us are dedicated players, refining our craft as builders, musicians, and artists of all kinds. Our deep commitment to the craft and our culture of quality are what drives PRS in the workplace and the marketplace.
We are a unique bunch with passion, deeply rooted culture, and an ever-maturing understanding of the instrument, so if you are looking for an exciting career opportunity within a fast-paced and dynamic organization, PRS could be a great fit for you. Located on Kent Island, PRS offers the best of both worlds within Maryland. And we are less than a mile from the Chesapeake Bay Bridge, which makes commuting a snap regardless of which side of the bridge you call home.
Benefits:
· Medical Coverage (3 Plans Options)
· Dental Coverage (2 Plan Options)
· Vision Coverage
· Company-paid life insurance
· Company-paid long term and short-term disability
· Voluntary life insurance for the employee, spouse, and children
· Health Savings Accounts and Flexible Spending Accounts
· 401K plan with company match
· Paid Time Off (PTO)
· Employee guitars
· Discounts on PRS gear and apparel
· We like to have FUN! Parties, Ping Pong, Employee Art Shows, Onsite Biometric Screening & other wellness activities, Game Nights, Movie Nights, Employee Band Concerts are just a few examples on our typical Fun Calendar!
**No Phone Calls
