The Marketing & Communications Specialist advances Save The Bay’s mission by developing the stories, messaging, and campaigns that connect the organization’s programs to the people who need to hear about them – volunteers, donors, event attendees, petition signers, and dedicated community members. This role is central to growing Save The Bay’s constituency and building the support-to-donor pipeline.
The right candidate brings a strong visual eye, a clear narrative voice, and comfort working across multiple platforms and tools – from social media and Asana to CMS and CRM systems. This position reports to the Director of Communications.
Essential Duties and Responsibilities
Storytelling, Narrative, & Communications – 40%
- Implement the marketing and communications strategy, developing stories and campaigns that support program impact, fundraising, and audience engagement.
- Collaborate across teams to identify stories and develop communications that convey impact, mobilize supporters, and deepen engagement.
- Write, edit, and review content across digital and print media including blog posts, newsletters, email appeals, and advocacy materials. Partner with the Communications Coordinator on social content and cross-channel production.
- Build and manage email communications, audience segmentation, and cultivation journeys across supporter groups — subscribers, volunteers, event attendees, and donors.
- Manage the editorial calendar balancing engagement with list health and maintaining alignment with the overall communications plan.
- Protect and apply brand standards across all content and platforms, maintaining consistent voice, tone, and visual identity
Constituency Growth & Audience Development – 40%
- Execute, analyze and refine constituency growth campaigns and strategies to grow Save The Bay’s email list, supporter base, and donor pipeline.
- Support the execution of paid acquisition campaigns (Meta ads, list buys, petition-based acquisition) and help track performance against cost-per-acquisition and engagement benchmarks.
- Maintain acquisition dashboard tracking subscriber growth, engagement rates, and donor conversion by source.
- Identify and pursue cross-promotion opportunities with allied organizations, outdoor recreation groups, and community partners to expand reach.
- Manage influencer relationships and activations in coordination with external partners.
Events – 10%
- Project-manage Save The Bay’s communications-driven programs and events — including Climate Conversations and Bay Trail community events.
- Provide on-site support during Save The Bay events, assisting with logistics and capturing communications content.
- Support communications for organization-wide events led by other teams, collaborating with the Coordinator on email campaigns, event materials, and social content.
Workflow & Operations – 10%
- Manage the day-to-day communications workflow, ensuring projects stay on track and deadlines are met.
- Support internal training and onboarding for staff on digital tools and best practices, including email marketing platforms, Pardot, and content management systems.
- Other duties as assigned.
Qualifications and Experience
Experience
- 3-5 years of experience in communications, digital marketing, or content strategy.
- Experience supporting email list or digital audience growth through a combination of organic and paid channels.
- Experience with email marketing strategy, including segmentation, automation, and performance optimization.
- A bachelor’s degree in communications, marketing, journalism, or a related field is preferred but not required. Equivalent work experience will be considered.
Key Skills & Competencies
- Strong writing, editing, and storytelling skills with the ability to craft compelling narratives for diverse audiences across email, web, and campaign formats.
- Proficiency with email marketing platforms (Pardot or similar marketing automation tools) and CRM systems (Salesforce experience a plus).
- Working knowledge of HTML and CSS, particularly as applied to email templates and web content with ability to review, troubleshoot, and refine layouts.
- A strong visual eye and brand instinct, evaluating design, tone, and visual consistency across materials and giving clear feedback.
- Experience with digital advertising (Meta Ads Manager, Google Ads) for audience acquisition.
- Working knowledge of website content management (WordPress), SEO fundamentals, and web analytics (Google Analytics).
- Comfort with data: able to read analytics dashboards, track KPIs, and use performance data to inform decisions.
Leadership & Interpersonal Skills
- Collaborative and proactive approach, with the ability to work across departments, manage competing priorities, and move work forward without waiting to be asked.
- Strong project management skills, able to manage multiple workstreams, coordinate across teams, and meet deadlines. Experience with Asana or similar tools preferred.
- A commitment to equity, inclusion, and respectful communication in all aspects of work.
Other Requirements
- Passion for environmental protection, outdoor recreation, or community-based advocacy.
- Willingness to work occasional evenings or weekends for events as needed.
- Clean background check.
Position Logistics
Location: Our work is performed mostly remotely with periodic in-person staff and team meetings in our office based in Oakland, CA, and our various restoration sites around the San Francisco Bay Area. Employees must reside in California / Bay Area.
Compensation and Benefits: This is a regular, full-time, non-exempt position. Starting wage for this position is $38.34 per hour, and is not subject to negotiation. We provide annual cost-of-living increase each January 1, and additional 3 percent increases at service mileposts of 3 years in the position, 5 years, 10 years and subsequent 5-year intervals. To maintain internal pay equity, we do not utilize individual merit increases. We offer an excellent benefit package including medical, dental, vision, acupuncture/chiropractic, and life insurance; 12 paid vacation days per year to start, 13-14 paid holidays and 12 days of sick leave per calendar year; 403(b) retirement plan; stipend for working remotely and funds for home office workstation equipment and furniture.
How To Apply: This position is open until filled. To apply, please email a cover letter and resume to jobs@savesfbay.org. Please make sure to include the position title –Marketing & Communications Specialist – in the subject line. In the body of the email, please share where you found this job listing.
Hiring Timeline (This is our ideal timeline, but it may be subject to changes):
The priority deadline for applications is July 23, 2026
- We will review resumes and conduct interviews in Early August
- Finalists will be invited to submit three references
- We would like to make an offer to a candidate by Late August and have the candidate start in Early September
COVID-19 Policy: All new hires must be fully vaccinated prior to their start of employment unless they are pre-qualified by HR for exemption.
Work Environment: We welcome people of all cultural backgrounds, gender expression and sexual orientation to apply and thrive with our growing team. Save The Bay is an equal opportunity employer that strives to recruit a diverse workforce and provide an equitable, and inclusive workplace for all.
DEI Statement: Committed to attracting and retaining a diverse staff, Save The Bay will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working environments that are inclusive, equitable and welcoming.
Our Leadership Philosophy: At Save the Bay, we take a person-centered approach to leadership. As leaders, we strive to embody our organizational core values and create a work environment that fosters belonging, authenticity, accountability, and care.
