Chief Marketing Officer
SAPinsider | Chelmsford MA – Global Office – Virtual Office Considered
About SAPinsider: The Largest and Most Active, Global SAP Member Community
SAPinsider is an independent research and marketing services organization that owns the largest global SAP technology and line of business professional community with over 900,000 registered technology and business members. The SAPinsiders are either currently using or considering using the SAP solution platform to enable digital transformation and operational excellence within their respective businesses. SAPinsider members depend on our guidance for their investments in SAP based technologies.
SAPinsider works with SAP and it’s over 21,000 global solution and technology partners through its research and expert network to lead the market discussion across the SAPinsider community on what is working, which vendors can drive measurable value, new and emerging trends and how to successfully implement technology enabled process improvements.
The Executive
The CMO is a proven marketing leader with strong skills including audience development, persona messaging, content marketing, email marketing, lead generation, event marketing, website design and social media channel marketing. The CMO is a type-A executive leader that is hands on, self-motivated, always puts clients first and is driven for high performance for the company.
The CMO reports directly to the Chairman & Chief Executive Officer and is an executive member of the Wellesley Information Services Global Leadership Team.
Specific Responsibilities include:
Marketing Leadership
- Develops the annual marketing plan, budget and tactics for SAPinsider assuring continued high growth expectations.
- Leads the overall revenue growth mandate for SAPinsider.
- Leads the USP and product innovation roadmap for all ACE digital marketing services.
- Build and lead a team of highly skilled marketing professionals with strong experience in Event Marketing, Audience Development Marketing, Digital Services Marketing and Content Marketing.
- Leads the member enrollment and retention growth agenda for Partner Member (vendor) and Premium Member (end user) communities.
- Leads all Marketing discussions with the Executive Leadership Team and Board of Directors.
- Manage the overall SAPinsider Marketing expense budget.
- Determines the overall Marketing Technology innovation roadmap for SAPinsider.
- Directs all brand and design activities for SAPinsider across all channels.
- Manage all 3rd Party and Outsourced Marketing Services partner relationships.
Specific Team Leadership focus includes:
Professional Qualifications
The ideal candidate will possess:
- Proven successful ownership of the company growth imperative.
- Can-do, hands-on marketing executive leader that is comfortable in a dynamic company environment.
- Deep experience in a media, publishing, marketing services and/or membership marketing environment.
- Strong understanding of enterprise technology marketing approaches and techniques.
- Built and lead high performance marketing teams based on accountable results.
- Direct experience with event marketing campaigns to drive paid event attendee tickets and event sponsorship revenues.
- Understanding of subscription and membership business models.
- Proven experience in a client facing marketing services delivery environment.
- Hands on experience creating end to end audience enrollment and retention campaigns.
- Expert in content marketing campaigns to drive download registrations.
- Proven experience in multi-channel lead generation marketing campaigns.
- Keen brand eye with a strong multi-media design background.
- Experience implementing successful targeted ABM campaigns.
- Strong understanding of list development and email campaign management.
- Direct user experience with Hubspot, Wordpress CMS, Event marketing and registration platforms, Newsletter Marketing, Webinar Platforms, Google Ad Server and Google analytics.
Compensation
The CMO enjoys a competitive base salary, an aggressive annual performance bonus plan and strong equity participation. In addition, the role participates in all SAPinsider employee benefit programs including healthcare coverage, life insurance, unlimited paid time off, and 401K plan.
Next Steps: Take the Lead on Your Future
Send your confidential resume and cover letter Wellesley Information Services Chairman & CEO James Bedard at james.bedard@wispubs.com and reference the role in your cover letter and why this is the right next step for you.