We are looking for a Content Marketing Manager who will be responsible for conception, development, and implementation of content strategies to increase online visibility and brand presence for a leading, global automation company located in Garnett Valley, PA. You will help spread the word about the company's products and solutions and drive the success of the overall vision. The position is a 100% ONSITE opportunity.
Responsibilities for the Content Marketing Manager:
- Creation of high-quality, target group-relevant content for various digital platforms such as website, social media, video, blog, newsletter, etc.
- Responsibility for the editorial planning and creation of text and video content
- Work closely with internal teams such as graphic design, product management, and sales to define and achieve marketing goals
- Continuous analysis and optimization of content based on ongoing performance analysis
- Develop and execute successful SEO strategies
- Optimize website content, landing pages and paid search copy
Qualifications for the Content Marketing Manager:
- 2-3 years' experience in the field of content creation or online marketing
- Creative, innovative, and initiative
- Interest in the field of audio in the course of home and building automation is highly preferable
- Ability to translate complex technical contexts into comprehensible language
- Confident handling of content management systems (CMS) and common social media platforms
- Knowledge of standard and current SEO practices