Reports To: Marketing & Events Director
Supervisory Responsibilities:
· People: None, other than self.
· Data: Vendor lists, customer information, email database, editorial and advertising content, readership data/analytics, SAS tools.
· Things: Computer, telephone, all department files.
Overall Responsibilities:
- Coordinates all aspects of PBN’s annual events.
- Develops and implements plans and checklists of assigned events.
- Assist Publisher and Sales as needed with special emphasis on in-house advertising and promotion.
- Manage all the ROS ads and E-Blasts for clients, in-house sales products, and events.
- Manage and grow social media platforms to promote PBN and community events.
- Manage all paid co-branded social media posts for clients.
- Work efficiently and effectively with in-house staff, customers, and vendors.
Specific Responsibilities:
- Suggest and initiate, as appropriate, new methods and procedures to enhance the efficient operation of the department.
- Manage generating revenue through PBN.com ticket sales.
- Develop promotional plans and coordinate in-house and outside media promotion of PBN events within budget parameters.
- Develop, manage, and post all event-related pages and updates on the company website, including the development of special landing pages for the collection of information, nominations and registrations in Word Press.
- Process registrations for all events, prepare name badges and manage registration table day of event.
- Email follow-up thank you to all attendees and enter emails into the database.
- Assist with budgeting and “flash” report including monitoring monthly budget and expenses.
- Assist in PBN promotion house ad flow with Graphic Designers and online components.
- Coordinate the development and training of online registration tools for:
-attendee registrations and award nominations for all PBN Publications events.
-online reservations of event-related transactions for all events, program ads, electricity and other
-assisting other sales-related initiatives for print, digital or event advertising and sponsorships offered
by PBN Publications.
- Promote and increase “opt-in” email addresses for the daily e-newsletter.
- Plan, develop, and execute social media campaigns, landing pages and other promotional strategies to increase email subscribers.
- Create content for events, promotional campaigns, and other areas as needed.
- Responsible for integrating video into the company website and social media.
- Coordinate the production and implementation of any videos produced by any outside vendors if the budget allows.
- Coordinate the production and marketing of any corporate or client-related podcasts, including the integration of the podcasts on the company website.
- Positively represent PBN and WCI in the community.
- Communicate clearly both verbally and in written form, with the highest degree of professionalism and confidentiality.
- Maintain a “customer comes first” environment with pro-active commitment to internal and external customer service.
- Actively participates in Great Game of Business.
- All other duties as assigned.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Tuition reimbursement
- Vision insurance
