Responsibilities
Developing a comprehensive communications strategy
- Working directly with the CEO, create a comprehensive communications plan that aligns directly with the organization's mission and strategic plan.
- Implement the communication plan.
Developing a crisis management communications plan
- Create media response kit.
Social media management
- Develop and maintain social media accounts for the organization
- Post to each social media account on a regular basis
- Ensure that all social media posts are framed to support our overall communications plan, mission, strategic plan, and critical talking points.
- Whenever possible, posts should include pictures and videos of FR5 employees working directly in the field with organizations, parents, and children.
Website/App management
- Create, update, and maintain a Future Ready Five app for phones
- Update, and maintain our FR5 website.
- Ensure that the website is framed to support our overall communications plan, mission, strategic plan, and critical talking points.
- Operate as the main point of contact between website/app developers and FRC.
Outreach
- Develop and grow a list-serv of Central Ohio families and organizations involved and interested in the prenatal-5 space.
- Significantly increase the number of Central Ohio individuals and organizations we are in direct communication with through social media and list-serv emails & regular mail communications.
- Work closely with the Vice President of Advancement to grow and monitor our database.
Media creation & output
- Taking regular pictures and videos of FR5 team members interacting with the community at events.
- Sharing pictures and videos on social media and in newsletters regularly.
- Ensure that names for anyone under the age of 18 are not used in any communication.
- Consider and add other forms of media for content creation
Newsletters
- Create a monthly newsletter template for families and organizations connected to FR5.
- Create the monthly newsletter.
- Send the monthly newsletter out by the 1st of each month.
- Create a semi-annual FR5 Update template for families and organizations connected to FR5.
- Create the semi-annual FR5 Update
- Send semi-annual FR5 Update using standard mail, email, and social media by the 1st day of June and the 1st day of December each year.
- Ensure that all monthly newsletters and semi-annual updates are approved by the CEO before distribution.
Written Communication
- Ensure that all grammar, spelling, and punctuation are accurate and without error before posting or sending communications out.
- Draft/edit letters and articles for the CEO or COO as needed.
- Create clear messaging themes, words, phrases, and sentences for the entire FR5 team to use and drive our message.
General Marketing
- Create graphic design and content to support general collateral efforts for FR5 as needed by staff.
- Act as a liaison between FR5 and advertising/media organizations.
Qualifications
This job is for you if you have...
- Excellent verbal and written communication skills
- An entrepreneurial mindset
- the ability to find creative solutions to complex problems
- an interest in and ability to create a full communications strategy
- a self-starter mindset
- the personality that enjoys and is good at being a "jack of all trades" with marketing/communications
- a passion for non-profit work and child advocacy
- a real penchant for being a builder
- an interest in really making a difference in central Ohio
Education
- Bachelor's degree required. Master's degree preferred.
Experience
- At least 5 years of experience working in the media, communications, or marketing field.