Tastemakers LL a Miami-based company is seeking a dynamic and experienced Social Media/Digital Marketing Manager to join our team. Reporting directly to the Senior Marketing Director, the individual will play a pivotal role in developing and executing comprehensive social media and digital marketing strategies to enhance our brand presence and drive engagement across various platforms.
Job Responsibilities:
Social Media Marketing
· Develop and implement social media strategies to increase brand awareness, engagement, and audience growth.
· Create and curate compelling content for social media channels, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
· Manage all aspects of social media campaigns, including content creation, scheduling, and performance tracking.
· Monitor social media trends and stay updated on best practices to optimize content and strategy.
· Engage with followers, respond to comments and messages, and foster community engagement.
· Collaborate with cross-functional teams to integrate social media efforts with overall marketing initiatives.
Digital Marketing
· Plan and execute digital marketing campaigns across various channels, including email, display advertising, search engine marketing (SEM), and paid social.
· Manage website content and optimization efforts to improve user experience and drive conversions.
· Analyze website traffic and user behavior using analytics tools to identify opportunities for improvement.
· Coordinate with external agencies and vendors to execute digital advertising campaigns and initiatives.
· Stay informed about industry trends and emerging technologies to optimize digital marketing efforts continuously.
· Monitor and analyze key performance indicators (KPIs) for social media and digital marketing efforts.
· Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.
Qualifications / Skills:
· Leadership abilities
· Excellent communication skills
· Proficiency in digital marketing strategies
· Website and lead management expertise
· Strong project management skills
· Diligent work ethic
Education and Experience Requirements:
· Previous management experience is essential.
· Proven track record in developing and managing social media campaigns.
· Experience in creating and managing digital advertising campaigns.
· Proficient in Facebook Business Manager, Google Ad Manager, and Shopify.
· Skilled in video content creation and social media editing.
· Knowledgeable in email newsletter, SMS, and app push notifications campaigns.
· Comfortable managing multiple third-party agencies.
· Experience in the electronics and gaming industry is a plus