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Manager of Direct Marketing
YAF Headquarters or Virtual
Young America’s Foundation National Headquarters (Reston, Virginia)
Opening:
Immediate
$80,000 - $120,000
Young America’s Foundation National Headquarters (Reston, Virginia)
Opening:
Immediate
$80,000 - $120,000
Mission
Young America’s Foundation (YAF) is committed to ensuring that increasing numbers of young Americans understand and are inspired by the ideas of individual freedom, a strong national defense, free enterprise, and traditional values.
Young America’s Foundation (YAF) is committed to ensuring that increasing numbers of young Americans understand and are inspired by the ideas of individual freedom, a strong national defense, free enterprise, and traditional values.
Reports To
Chief Operating Officer
Chief Operating Officer
Job Summary
Young America’s Foundation seeks an experienced, strategic, and results-driven Manager of Direct Marketing to lead and execute YAF’s direct mail and donor-focused copywriting efforts. This individual will play a critical role in advancing YAF’s fundraising, donor engagement, and mission-driven communications through compelling written content.
The ideal candidate is a seasoned writer with a proven track record in direct response fundraising, strong project management skills, and a deep understanding of conservative principles. The ideal candidate is also familiar with Young America’s Foundation’s mission and history.
This role requires both strategic leadership and hands-on execution—developing persuasive copy, overseeing mail strategy and cadence, and collaborating across departments to ensure messaging is philosophically aligned, effective, and mission-focused.
This role can be executed from YAF’s National Headquarters in Reston, Virginia. For the exceptional candidate, this role can be executed virtually within the United States. The Manager of Direct Marketing will report to YAF’s Chief Operating Officer.
Young America’s Foundation seeks an experienced, strategic, and results-driven Manager of Direct Marketing to lead and execute YAF’s direct mail and donor-focused copywriting efforts. This individual will play a critical role in advancing YAF’s fundraising, donor engagement, and mission-driven communications through compelling written content.
The ideal candidate is a seasoned writer with a proven track record in direct response fundraising, strong project management skills, and a deep understanding of conservative principles. The ideal candidate is also familiar with Young America’s Foundation’s mission and history.
This role requires both strategic leadership and hands-on execution—developing persuasive copy, overseeing mail strategy and cadence, and collaborating across departments to ensure messaging is philosophically aligned, effective, and mission-focused.
This role can be executed from YAF’s National Headquarters in Reston, Virginia. For the exceptional candidate, this role can be executed virtually within the United States. The Manager of Direct Marketing will report to YAF’s Chief Operating Officer.
Responsibilities
- Lead the strategy, planning, and execution of YAF’s direct mail program, including acquisition, cultivation, renewal, and special appeals
- Write, edit, and oversee high-impact fundraising copy for direct mail, email, donor communications, and related development materials
- Develop compelling messages that clearly convey YAF’s mission, programs, victories, and funding needs to supporters
- Collaborate closely with YAF’s Digital Marketing & Communications, Development, and Supporter Records teams to ensure consistent messaging and integrated fundraising campaigns across YAF’s digital, email, and direct mail efforts
- Manage direct mail schedules, production timelines, and coordination with internal teams and external vendors
- Interpret performance data and donor analytics to refine messaging, improve response rates, and optimize fundraising results
- Maintain YAF’s brand, voice, and tone across all donor-facing materials
- Review and approve copy created by external agencies, distributing to appropriate staff for edits and collaboration
- Work with leadership to craft messaging for major initiatives, capital projects, and high-profile campaigns
- Ensure accuracy, clarity, and compliance in all written materials
- Stay current on best practices in direct mail fundraising, donor engagement, conservative messaging, and emerging AI tools relevant to fundraising communications
- Draft regular reports on YAF’s direct mail program for YAF’s senior leadership and board
- Other duties as assigned
- Lead the strategy, planning, and execution of YAF’s direct mail program, including acquisition, cultivation, renewal, and special appeals
- Write, edit, and oversee high-impact fundraising copy for direct mail, email, donor communications, and related development materials
- Develop compelling messages that clearly convey YAF’s mission, programs, victories, and funding needs to supporters
- Collaborate closely with YAF’s Digital Marketing & Communications, Development, and Supporter Records teams to ensure consistent messaging and integrated fundraising campaigns across YAF’s digital, email, and direct mail efforts
- Manage direct mail schedules, production timelines, and coordination with internal teams and external vendors
- Interpret performance data and donor analytics to refine messaging, improve response rates, and optimize fundraising results
- Maintain YAF’s brand, voice, and tone across all donor-facing materials
- Review and approve copy created by external agencies, distributing to appropriate staff for edits and collaboration
- Work with leadership to craft messaging for major initiatives, capital projects, and high-profile campaigns
- Ensure accuracy, clarity, and compliance in all written materials
- Stay current on best practices in direct mail fundraising, donor engagement, conservative messaging, and emerging AI tools relevant to fundraising communications
- Draft regular reports on YAF’s direct mail program for YAF’s senior leadership and board
- Other duties as assigned
Requirements
- Deep commitment to Young America’s Foundation’s mission, values, and principles
- 3-6+ years of experience in direct mail fundraising, copywriting, or donor communications
- Exceptional writing, editing, and storytelling skills with strong attention to detail
- Proven ability to write persuasive, donor-centered copy that drives results
- Strong organizational and project management skills with the ability to manage multiple deadlines
- Experience working with outside vendors, printers, and mail houses preferred
- Ability to collaborate effectively across departments and with senior leadership
- Self-starter with a proactive, flexible, and solutions-oriented approach
- Excellent judgment and discretion in handling sensitive donor information
- Commitment to compliance with YAF policies and procedures as outlined in the YAF Staff Manual
- Deep commitment to Young America’s Foundation’s mission, values, and principles
- 3-6+ years of experience in direct mail fundraising, copywriting, or donor communications
- Exceptional writing, editing, and storytelling skills with strong attention to detail
- Proven ability to write persuasive, donor-centered copy that drives results
- Strong organizational and project management skills with the ability to manage multiple deadlines
- Experience working with outside vendors, printers, and mail houses preferred
- Ability to collaborate effectively across departments and with senior leadership
- Self-starter with a proactive, flexible, and solutions-oriented approach
- Excellent judgment and discretion in handling sensitive donor information
- Commitment to compliance with YAF policies and procedures as outlined in the YAF Staff Manual
The salary range for this position is $80,000 to $120,000, commensurate with the experience of the individual candidate. YAF pays 100% of health/dental/vision insurance premiums and offers a 403b plan, paid vacation and comp time.
This job description is representative of the expectations of the position described. Additional duties, reporting relationships, and/or position criteria may be assigned. Young America’s Foundation reserves the right to revise this job description at any time.
To Apply
Qualified candidates should submit the following application materials (in order) in
one PDF document:
- Cover letter including:
- An introductory paragraph(s) describing three distinct reasons you are drawn to the YAF mission and how you came to those beliefs
- Compensation requirements
- Three references, including their names, emails, and their relationship to you
- Resume
Applications should be submitted to Talent Market via this link: talentmarket.org/apply-for-your-dream-job/.
Questions can be directed to Katy Gambella, Director of Outreach at Talent Market, who is managing the search process: katy@talentmarket.org.
There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled.
While we thank all applicants in advance for their interest in this position, we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls, please.
Talent Market is a nonprofit dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide consulting and recruiting services at no cost to 501(c)3 nonprofit organizations that clearly and directly focus on advancing the principles of economic freedom, free enterprise, free trade, free speech, property rights, rule of law, and limited regulation.
11480 Commerce Park Drive
Sixth Floor
Reston, VA 20191-1556
800.USA.1776
11480 Commerce Park Drive
Sixth Floor
Reston, VA 20191-1556
800.USA.1776
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