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Email Marketing Specialist
Marketing
We are looking for an Email Marketing Specialist who understands email as a system, not just Text or campaigns. This role is responsible for building, managing, and optimizing automated email flows that move leads through clearly defined stages while maintaining list health and segmentation integrity. You will work closely with strategy, CRM, and paid media to ensure every email has a purpose, timing, and measurable outcome.
Responsibilities
- Build and manage automated email sequences (nurture, onboarding, follow-ups, reminders)
- Implement and maintain segmentation logic based on behavior, source, and intent
- Manage email lists, tags, suppression rules, and hygiene
- Optimize email performance (open rate, CTR, conversions)
- Align email flows with CRM stages and sales processes
- Ensure emails support broader funnel strategy
- Monitor deliverability and maintain sender reputation
- Document flows and logic clearly for internal systems
Requirements
- Strong understanding of email automation and lifecycle marketing
- Hands-on experience with segmentation, tagging, and conditional logic
- Clear understanding of nurture sequences and behavioral triggers
- Experience working with CRM-integrated email systems
- Strong attention to detail and ability to follow structured systems
- Ability to read and understand performance data
Minimum Experience
Minimum 1 year working exclusively as an Email Marketing Specialist
