TITLE: SOCIAL MEDIA MANAGER
DEPARTMENT: COMMUNICATIONS
TYPE: FULL-TIME (EXEMPT)
SALARY START: $ 55
VIST OUR WEBSITE AT WWW.THEBASS.ORG/JOBS FOR THE FULL DESCRIPTION
The Bass, Miami Beach’s contemporary art museum, seeks an enthusiastic, responsible, collaborative, creative, data-driven communicator with exceptional writing skills to join the Communications team as a Social Media Manager.
The Social Media Manager is responsible for the museum’s social media and email marketing, developed and executed in alignment with The Bass’ vision and identity, integral to the overall marketing strategy that drives audience development, programming and revenue goals.
The Social Media Manager is responsible for strategic and accurate social media content development, copywriting, editing, and scheduling of paid and earned social media opportunities while providing regular reporting and analysis for: @TheBassMoA and its educational counterpart @BassCreativityCenter on platforms including but not limited to: Meta Business Dashboard, Instagram, Facebook, Twitter, LinkedIn, Twitch, and YouTube.
The Social Media Manager is also responsible for email marketing campaigns, including content development, copywriting, editing, audience development, scheduling, and deployment of the regular weekly e-newsletters for The Bass as well as monthly email communications for The Bass Creativity Center, and any other special programs as which may require marketing email communications via MailChimp.
The Social Media Manager is also responsible for reviewing the accuracy of the website and deployment of regular blog posts.
The Social Media Manager will collaborate with internal and external stakeholders on the development and execution of social media and email marketing strategy, assets, materials, and communication campaigns.
The candidate must have exceptional written communication. Candidate must also possess exceptional skills navigating social media platforms (Instagram, Meta Business Dashboard and Ad Manager, Facebook, X/Twitter, Spout Social, etc.) and an interest in arts administration. The candidate should have a minimum of 3 years of full-time work experience in a related field handling similar responsibility. This position reports to the Director of Communications.
PRINCIPAL WORK & RESPONSIBILITIES
· Work within the Communication Department (and interdepartmentally with project leads) to plan, schedule and execute relevant, enriching, engaging and entertaining social media content and campaigns using a variety of channel tools (posts, events, albums, stories, Reels, livestreams, Threads, custom audiences, collabs, boosts, hashtags, handles, etc.). Leverage earned and paid media opportunities to strategically promote educational, outreach, and public programs, exhibitions, events, virtual content, and art from the museum’s collection, in support of audience development, programming and revenue goals.
· Provide accurate and engaging storytelling and copywriting for the museum’s social media channels, email newsletters and blog posts within the voice of The Bass brand. Strictly follow established museum brand guidelines for all social media and email communications, adhering to museum style conventions, industry standards and legal copyrights. In collaboration with the department, develop and maintain a social media style guide.
• Create and manage the social media content calendar via Sprout Social, with a minimum of one-month advance planning, managing any related approval processes. Monitor social media analytics to inform best practices and provide regular reporting of performance and engagement analytics to stakeholders.
• Work within the department’s creative production schedule to source, assess, and develop all visuals (photo, video and static or animated graphics) for use on social media and email marketing campaigns. Navigate and leverage the museum’s extensive media library housed on Dropbox, reinforcing the museum’s established visual brand identity while accurately including captions, credits, acknowledgments, and courtesy information as required.
• Navigate the Communications Department aggressive internal production schedule. Work interdepartmentally with stakeholders and external partners to manage expectations, timelines and develop high quality content for social media and email campaigns.
• Responsible for daily community moderation and engagement on all social media channels and platforms, including managing comments, evaluating tagged content for sharing, and managing direct messages, with the goal of growing audience engagement.
• Research and engage with partner institutions, influencers, and art advocates on social media to grow and elevate the digital presence of The Bass. Thoughtfully collaborate across museum channels in support of revenue and attendance goals.
• Responsible for weekly email newsletter communication (The Bass Bulletin) and monthly education email newsletter campaigns (The Bass Creativity Center). Utilizing MailChimp, manage the museum’s email marketing campaigns, including audience development, newsletter subscription campaigns, content development, copywriting, interdepartmental approvals, editing, scheduling, reporting and regular database management.
• Provide program coverage on select channels during designated special events, including monthly Third Thursday activities, the annual gala, Night at the Museum, Art Week Miami Beach, among other scheduled activities.
QUALIFICATIONS/REQUIREMENTS
• Exceptional writing skills are a MUST-HAVE.
• Bachelor’s degree in a related field.
• At least 3 years’ experience in marketing, advertising, or communications for museum, cultural or art institution, non-profit, business or related field.
• Excellent verbal communication and presentation skills and precise attention to detail.
• Strong computer and social media software skills. Advanced knowledge of email e-marketing tools (Mailchimp), social media editing, insights, ad managers, scheduling and management tools (Linktree, Sprout Social).
• A thoughtful, meticulous, strategic approach to social media channel management, audience engagement, content development and reporting.
• Strong organizational and project management skills to effectively monitor project budgets, meet and enforce aggressive deadlines.
• Experience in managing relationships with internal program managers, project leads, and external partners is required.
• Ability to work quickly and efficiently and adapt to a flexible workflow in a fast-paced work environment.
• Proficiency in Adobe Photoshop or InDesign, and basic HTML is desired. Proficiency in photo, audio, video recording and editing, including ability to edit in creative apps (Capcut, TikTok, Reels, Slice, InShot, etc.) is desired.
WORK SCHEDULE
• This is a full-time, exempt position. The Social Media Manager will work 40 hours per week as scheduled, within administrative office hours from Monday to Friday, 9:30 AM - 5:30 PM*.
• Must have flexibility to work evenings and weekends at designated special events.
• Must have flexibility to monitor social media channels on weekends and evenings.
COMPENSATION
• Annual salary commensurate with experience (range is $55 – 65K) .
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS
• *Work will be performed in an office environment at the museum as well as working remotely from home.
• Communications Department staff are required on-site at the museum on Tuesdays and Wednesdays for collaboration across departments as well as on select evenings for designated special events.
• If staff should be required to return to the building full-time, so will this position.
• Proper equipment and supplies needed to complete the requirements of the job will be provided.
• Position requires working at a desk and utilizing computer and cell phone for prolonged periods of time.
• For special events, must be able to stand for several hours at a time.
• Position may require occasional heavy lifting of 20 lbs. or less.
TO APPLY
Please submit the following materials to the Director of Communications Sabrina Anico at sanico@thebass.org no later than Friday March 15, 2024. Applications will be considered on a rolling basis, and the position may be filled prior to the close of applications.
• Resume/CV
• Cover Letter, including desired salary range.
• A minimum of three work samples representative of social media content development, engaging audience development, management analytics, copywriting, familiarity with social media tools, and video and photo editing proficiency. Include a clear description of your role in the project and the tools/principles used.
• At least three references: one professional supervisor reference, one professional peer reference, and a third reference of choice. Personal references will not be considered.
• Full name, position, place of employment, phone number and email address must be submitted for each, as well as a description of how you know the individual.
• Please, no phone inquiries or in-person submissions will be considered.
• NO THIRD-PARTY AGENCIES, HEAD-HUNTERS OR SUBMISSIONS FROM PERSONS/ENTITIES REPRESENTING INDIVIDUALS WILL BE ACCEPTED.