Marketing Manager is responsible for the development and implementation of the company’s marketing, social media, branding, and communication strategies and activities.
ESSENTIAL RESPONSIBILITIES
§ Create and implement marketing plans, including short and long-term strategies.
§ Create and maintain consistent brand/image voice across product lines, events, and promotional materials across three brands.
§ Spot new marketing opportunities for company leading to ideation, development and implementation of new marketing initiatives.
§ Work across departments leading initiatives and the flow of communication related to each program.
§ Create relevant reports on marketing programs, including regular status reports, and analysis.
§ Oversee implementation of the company’s interactions on social media.
§ Apply various digital analytics and media tracking tools to generate reports on progress of the social media.
§ Create copy for website content, promotional materials, blog entry, newsletter and other special projects.
§ Work to develop relationships with industry peers and influencers to create brand awareness.
KNOWLEDGE, COMPETENCIES, AND KEY BEHAVIOUR REQUIREMENTS
· Excellent written and verbal communication.
· Ability to prioritize and manage multiple priority projects simultaneously.
· Ability to develop and manage project timelines and task lists.
· Knowledge of SEO copy/content based on best practices including content structure and meta copy.
· Desktop publishing knowledge include Adobe Creative Suite, Excel and Power Point.
· Basic knowledge of social media/communication platforms including Creator Studio, Later, Animoto, Mail Chimp/Constant Contact and video editing.
· Knowledge of social media advances and changes.
· Demonstrates a readiness to make decisions, take the initiative and originate action.
· Basic graphic design knowledge.
· Excellent interpersonal skills.
· Outstanding organizational skills.
· Team player.
· In Midtown office 3 days a week.
EDUCATION AND EXPERIENCE REQUIREMENTS
- Bachelor’s degree or equivalent experience in Communications/Public Relations/Journalism/Advertising/Marketing or related
- 5+ years related experience
- Fabric and quilting knowledge a plus