Position Overview
Mechanical Sales is seeking a proactive, highly organized Marketing & Sales Enablement Specialist to join our growing team! This position is ideal for someone who enjoys coordinating projects, creating polished marketing materials, supporting sales teams, and delivering exceptional customer experiences while balancing multiple priorities.
The Marketing & Sales Enablement Specialist will support the productivity, professionalism, and customer engagement efforts of our Sales Engineers and Partners. This role coordinates tradeshows, customer events, training programs, marketing communications, and presentation materials while maintaining consistent branding, operational efficiency, and measurable customer engagement.
Primary Responsibilities
Tradeshow Planning & Coordination
- Review tradeshow opportunities with Partners
- Register and coordinate participation for selected tradeshows
- Assist with tradeshow budgeting and ROI tracking
- Manage tradeshow calendar for Sales Engineer awareness
- Coordinate booth logistics including displays and promotional materials
- Develop creative customer engagement and follow-up strategies
- Facilitate Partner and Sales Engineer attendance at each tradeshow
- Track tradeshow participation, customer engagement, and follow-up activities
- Attend trade shows as necessary
- Examples include AIA, ASHRAE, BOMA, IAAPPA, ISHE, etc.
Event Planning, Coordination, & Marketing
- Assist Partners and Sales Engineers in developing customer engagement events and activities
- Manage event calendar for Sales Engineer Awareness
- Coordinate event logistics including venue selection, catering, scheduling, registration, and on-site support
- Coordinate with manufacturers when they are in attendance
- Develop event marketing communications through Constant Contact and other channels
- Develop creative customer engagement and post-event follow-up strategies
- Facilitate Partner and Sales Engineer attendance at each event
- Track event attendance and customer engagement metrics
- Coordinate photography and marketing assets for customer events
- Examples include Daikin Innovation Roadshow and Simulator Golf Leagues
Training, Planning, Coordination, & Marketing
- Assist in planning, coordinating, and executing both engineering and technical training opportunities
- Coordinate with manufacturers providing training resources and support
- Create monthly marketing communications promoting training opportunities
- Coordinate webinar and virtual training logistics as necessary
- Develop additional customer engagement strategies to increase training participation
- Track customer attendance, participation, and training completion metrics
- Assist in maintaining training records, CEU documentation, and attendee reporting
Constant Contact Planning & Design
- Manage Constant Contact database including contacts, lists, and tags
- Develop monthly email campaign schedule with Partners
- Design Constant Contact emails and marketing content
- Maintain consistency in company branding and customer-facing communications
- Review campaign analytics including open rates, click-through rates, and engagement trends
Presentations Design
- Develop lunch ‘n learn campaign schedule with Partners
- Design PowerPoints and sales collateral for Sales Engineers
- Support Sales Engineers with presentation formatting, graphics, and messaging consistency
- Develop and maintain branded presentation templates
- Maintain a professional and consistent company image across customer-facing materials and presentations
Operational & Business Support
- Assist in maintaining CRM (Streamline) data integrity, reporting, and user analytics
- Assist with Power BI reporting and sales analytics initiatives
- Coordinate internal business calendar communication and scheduling efforts
- Support scope development and standard document organization
Qualifications
- 2-5 years of experience in sales support, marketing, event coordination, communications, or a related business function
- Experience with Canva/Adobe Creative Suite and Microsoft Office, required
- Familiarity with CRM systems, Constant Contact, and Power BI, preferred
- Associate’s or Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered
- Strong project management and organizational skills
- Exceptional written and verbal communication skills
- High attention to detail while managing multiple priorities
- Strong customer service skills with a genuine desire to help people
- Ability to travel and work outside of normal office hours as needed for events, trade shows, etc.
What Makes Someone Successful in This Role
The right person is someone who:
- Enjoys supporting others and finds satisfaction in helping others be successful
- Builds trust by being responsive, dependable, and easy to work with
- Thinks ahead, anticipates needs, and solves problems before they become obstacles
- Enjoys managing multiple projects, deadlines, and priorities simultaneously
- Balances creativity with organization
- Takes pride in producing polished, accurate, and professional work
- Communicates professionally and builds strong working relationships with internal teams and external partners
- Is comfortable learning new software, marketing platforms, and business systems
- Uses data and metrics to evaluate the effectiveness of initiatives
Benefits/Perks
- Competitive base salary
- Discretionary bonus programs
- Full benefits package, including medical, dental, and vision insurances
- 401(k) retirement plan with company match
- Paid Time Off
- Paid holidays
- Ongoing training and professional development opportunities
- Stable, family-oriented work environment
Mechanical Sales is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and providing equal employment opportunities to all applicants and employees. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.
