Marketing Manager
Our client is looking for a Marketing Manager to lead a growing B2B marketing program for a software company serving the manufacturing industry. This is a hands-on opportunity for someone who enjoys setting strategy, creating campaigns, working closely with sales, and measuring what produces results.
Location: Southwest Michigan | Hybrid: 3 days onsite, 2 days remote
Responsibilities
- Develop and execute the annual marketing plan, including campaigns, priorities, budget, and performance goals.
- Lead marketing across content, email, digital channels, the website, social media, trade shows, and industry events.
- Create programs that build awareness, generate qualified leads, and strengthen relationships with existing customers.
- Partner with sales and leadership on messaging, campaign follow-up, and lead quality.
- Develop content such as case studies, newsletters, website pages, presentations, and sales materials.
- Manage outside marketing partners and guide a part-time digital marketing coordinator.
- Track campaign performance and recommend changes based on leads, engagement, and return on investment.
Qualifications
- At least 3 years of marketing experience, preferably in B2B software, technology, manufacturing, or another industrial market.
- Experience owning and executing marketing programs across several channels, rather than specializing in only one.
- Strong writing, project management, and communication skills.
- Experience with digital marketing, email campaigns, CRM systems, website content, and marketing analytics.
- Ability to work independently, manage outside partners, and collaborate with sales and company leadership.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
- Ability to work onsite three days per week in Southwest Michigan and travel up to 10%.