Louisville Tourism is seeking a detail-oriented and highly organized Content Marketing Coordinator to join our dynamic Marketing Communications team. As a destination marketing organization, our goal is to increase travel and tourism to Louisville, KY. The ideal candidate is a strong writer and dependable project coordinator with a passion for storytelling, digital content and travel. Reporting to the Marketing Communications Manager, this position will execute Louisville Tourism’s established content strategy and support the day-to-day production, scheduling, organization and distribution of visitor-facing content across owned channels.
Roles & Responsibilities
- Write, edit, proofread and update high-quality visitor-facing content, including blog posts, website copy, email newsletters, landing-page copy and other digital materials.
- Maintain the department’s master editorial and email calendars, track deadlines, collect inputs and confirm that approved content and assets are ready for publication.
- Build, test, schedule and deploy email campaigns using approved templates, audience segments and quality-assurance procedures.
- Coordinate recurring email content with internal stakeholders, including gathering copy and assets, routing drafts for review and documenting approvals.
- Publish and maintain website content in the content management system, following SEO, accessibility, linking and formatting best practices established by the team.
- Support content-related projects such as photo and video shoots, e-marketing campaigns and contracted assignments by coordinating timelines, logistics, deliverables and approvals.
- Organize, tag and maintain Louisville Tourism’s library of photos, videos, copy and other owned assets so materials are accurate, searchable and easy to distribute.
- Coordinate and develop regular educational content for the 78 Social program in partnership with appropriate team members and subject-matter experts.
- Assist with content research, fact-checking and identification of timely Louisville stories, seasonal opportunities and audience interests.
- Collaborate in the department’s integrated content planning process, ensuring alignment across social, web, email, public relations and campaign content.
- Repurpose approved long-form, web and email content into channel-appropriate formats in coordination with the Social Media Manager and other Marketing Communications team members.
- Compile content and email performance data, maintain recurring reports and flag notable trends or opportunities for review.
- Maintain clear project files, status updates and documentation for assigned content work.
- Work collaboratively with Marketing Communications, Tech Marketing and other Louisville Tourism teams to support cohesive, accurate and on-brand content.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English or a related field, or an equivalent combination of education and relevant experience.
- One to three years of experience in content creation, communications, digital marketing, email marketing or a related role.
- Strong writing, editing, proofreading and fact-checking skills.
- Excellent organizational skills with the ability to manage multiple deadlines, details and approval workflows.
- Working knowledge of content management systems, email marketing platforms and digital collaboration tools.
- Basic understanding of SEO, web accessibility and digital content best practices.
- Ability to interpret basic performance data and prepare clear, accurate reports.
- Ability to work independently while collaborating effectively in a fast-paced team environment.
Preferred Skills & Competencies
- Experience in travel, tourism, hospitality, publishing or destination marketing.
- Familiarity with email audience segmentation, template building and campaign quality assurance.
- Experience with digital asset management systems and content libraries.
- Proficiency in Adobe Creative Suite or similar creative tools.
- Photography, videography or basic photo and video editing skills.
- In-depth knowledge of Louisville and its neighborhoods, attractions, culinary scene and events.
- Passion for travel and appreciation of Louisville’s bourbon culture.
