Brief Description
About Employers Council
Employers Council partners with employers to build exceptional workplaces. Founded in 1939, we serve more than 2,000 member organizations with employment law, HR consulting, training, payroll technology, surveys, and benefits services. For over 85 years, our committed staff have worked at the top of their fields to provide the highest quality guidance to help organizations create cultures that support a highly engaged workforce.
Position Summary
The Marketing Campaign Manager owns marketing campaigns from strategic brief through published execution. This person writes the content that moves prospects and members to action, builds and publishes across our platforms, and coordinates designers, video, and partners to carry campaigns from concept to completion.
The Marketing Campaign Manager takes direction and runs with it. This role will translate strategy into finished, live work across every service line provided by Employers Council, and will guide contributors through complex, multi-channel builds. The Marketing Director sets strategy, with this role owning the campaigns that bring that strategy to life.
Compensation
Salary: $93,157-$106,000/ year
Essential Duties And Responsibilities
Campaign execution and ownership
- Responsible for building from start to finish, published campaigns, coordinating copy, design, video, and paid touches into one cohesive whole.
- Manage timelines, dependencies, and handoffs across internal team members and partners.
- Guide designers and contributors through multi-channel campaign builds and keep the work moving.
Content and copywriting
- Responsible for writing marketing and sales content across the funnel: landing pages, email sequences, sales enablement, blogs, webinar promotion, social, and nurture flows.
- Adapt voice and message to different service lines and the different buyer motivations behind them.
- Oversee brand voice and messaging consistency across every asset.
Platform implementation
- Build and publish web pages in WordPress and Elementor.
- Build and publish blogs and articles within Wordpress and Higher Logic.
- Develop and coordinate execution of member-facing content in Higher Logic (Member Central).
- Build emails, landing pages, workflows, and sequences in HubSpot.
- Schedule and post content, and engage with and respond to social communities owned by Employers Council
- Own the technical assembly of campaigns so approved work goes live quickly and cleanly.
Video and multimedia support
- Work with appropriate teams to develop scripts and manage the production pipeline for short-form and long-form video.
- Partner with our video team to move footage from shoot to published asset.
Cross-functional coordination
- Serve as the point of contact between marketing strategy and team execution.
- Coordinate with our partners, web developers, specialized services, and membership teams.
- Keep projects organized in Smartsheet with clear owners, status, timelines, and dependencies.
Requirements
Qualifications/Education
- Bachelor’s degree or equivalent
- 5+ years in marketing, communications, or content roles, with a track record of owning projects from brief to launch
- Graphic design experience
- A strong conversion copywriting portfolio across email, web, and campaign assets
- Hands-on experience building in a website CMS, ideally WordPress and Elementor
- Hands-on experience in a marketing automation platform, with HubSpot preferred
- Hands-on experience building marketing assets in design platforms, with Figma preferred
- Proven ability to run a multi-channel campaign independently, from concept through published launch
- Comfort guiding designers, freelancers, web developers, and contributors through a build
- Organized project management habits and clear, direct written communication
- Working knowledge of GA4 and other google marketing services
- Working knowledge of Microsoft 365
- Solid experience synthesizing marketing data
- This role requires effective verbal communication, including regular phone conversations and active participation in both in-person and virtual meetings. To support engagement, collaboration, and meaningful team interaction, employees are expected to participate in a camera-on meeting culture during virtual meetings.
Nice to Have
- Experience with Higher Logic or a similar community and membership platform.
- Video scripting skills
- Background in B2B, membership organizations, professional services, or HR
- HubSpot certification
- Paid ads certifications across google or social platforms
- Knowledge of HTML/CSS and web design principles
- Familiarity with SEO/AEO and content structured for search and answer engines
Core Competencies
- Excellent verbal and written communication skills
- Excellent collaboration and teamwork skills
- Decision-making skills and the ability to use sound judgement
- Analytical and critical thinking skills
- Attention to detail and copy-editing skills
- Ability to demonstrate integrity through work ethic, personal accountability, professional image and ethical behavior
Work Environment
General office environment with opportunities to work remotely. Occasional lifting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Candidates Located In Colorado Preferred
Disclaimer: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.
Reasonable accommodations may be made to enable individuals with disabilities perform the essential functions.
Employers Council is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. Qualified applicants are provided an equal opportunity, and selection decisions are based on job-related factors. Must be authorized to work in the United States. This role does not offer visa sponsorship.
Summary
Employers Council benefits include:
- Employer Paid Medical Insurance premium options with enhanced offerings
- Health, Flexible and Dependent care spending account options
- Dental and Vision insurance
- Unrivaled 401k match
- Employer paid Life/AD&D
- Monthly Office and Phone Stipend
- Paid time off - Vacation, holiday, float, sick
- Culture of Professional Development and Lifelong Learning
