Company Description Medical Alley is a collaborative network of more than 800 healthcare organizations working together to advance meaningful change across the healthcare industry. Centered in Golden Valley, MN, the organization focuses on activating and amplifying healthcare transformation through innovation, business growth, and improved health equity. Medical Alley creates context, connections, and partnerships that help members innovate and scale solutions that improve care and outcomes. Its initiatives and programming position the region as a leading hub for health innovation and care. The Medical Alley Podcast, featuring weekly conversations with healthcare and medtech leaders, offers additional insight into the community and its impact.
Position Summary
Medical Alley is seeking a strategic, execution-driven Marketing Manager who blends strong campaign instincts with hands-on design capabilities. Approximately 35% of your time is dedicated to strategic planning, campaign delivery, channel management, performance measurement, and optimization. The remaining 65% focuses on marketing execution such as creative production and graphic design across digital and print collateral, event signage, sales tools, and sponsor assets.
Working with Partnerships, Policy, Events, Starts, and Communications, this individual turns organizational priorities into clear, compelling marketing materials and coordinated campaigns. Success requires an effective designer who can also manage a defined marketing calendar, maintain brand consistency, and use performance data to improve results.
Marketing Planning and Campaign Delivery - 25%
- Strategic Planning & Calendar Management: Maintain the master annual marketing calendar, translating organizational priorities into synchronized campaign plans, schedules, and deliverables.
- Multi-Channel Campaign Execution: Build, schedule, and distribute targeted email campaigns and social media content advancing events, programs, membership, policy initiatives, and thought leadership.
- E-Newsletter Production: Oversee Alley News production by curating approved content, assembling the newsletter, verifying links and formatting, and coordinating timely distribution.
- Community Management & Social Oversight: Manage day-to-day social publishing and audience engagement while appropriately routing substantive policy, media, or sensitive inquiries to designated colleagues.
- Platform Administration & Workflow Optimization: Leverage HubSpot and adjacent tools to maintain campaign workflows, configure audience segmentation and journeys, and align event promotion and Swoogo updates with the Events team.
- Event Representation & Asset Coordination: Represent Medical Alley at selected meetings and events, ensuring all necessary marketing and promotional materials are coordinated and prepared.
Graphic Design and Creative Production - 65%
- Brand Design & Governance: Design and produce a comprehensive suite of digital and print assets supporting Medical Alley programs, events, membership initiatives, policy activities, and partner commitments. Establish and maintain brand standards, reusable templates, and centralized asset organization to ensure consistent team-wide usage.
- Collateral & Creative Development: Create event signage, sponsor recognition materials, presentation graphics, promotional collateral, email graphics, social media assets, and branded sales tools.
- Visual Translation & Layout: Translate approved messaging and project briefs into clear visual concepts, developing agile layouts adapted across diverse channels, formats, and target audiences.
- Lifecycle & Vendor Management: Oversee the end-to-end production workflow from initial request through revisions, quality assurance, proofreading, final approval, and delivery, coordinating specifications and deadlines with print and production vendors as required.
- Sponsorship & Advertising Fulfillment: Partner with the Partnerships and event team to execute the marketing components of digital advertising and sponsorship agreements, overseeing asset collection, placement, deadlines, and completion tracking.
- Quality Control & Verification: Inspect final deliverables for accuracy regarding names, dates, sponsor recognition, brand consistency, legibility, and technical specifications for digital or print formats.
- Project Workflow & Collaboration: Manage requests, project status, dependencies, and approvals within Asana, aligning closely with internal stakeholders to confirm project scope, required inputs, and delivery timelines.
Performance Measurement and Improvement - 10%
- Performance Analytics & Reporting:Maintain actionable dashboards and report on key performance indicators, including email engagement, social media performance, campaign response, and agreed-upon event or membership conversion metrics.
- Data-Driven Optimization & Testing: Analyze performance data to continuously test and refine audience segmentation, messaging, creative assets, timing, and content mix.
- Capacity Management & Priority Alignment: Proactively flag competing deadlines and capacity constraints to leadership early, aligning on shifting priorities and adjustments before onboarding new initiatives.
- Process Improvement & Efficiency: Recommend workflow enhancements and develop reusable assets that streamline production time while upholding high quality standards.
As part of a cohesive team, you may take on additional tasks that support our mission and shared goals.
Qualifications
- Bachelor’s degree in marketing, communications, graphic design, or a related field.
- At least five years of relevant experience in marketing campaigns, digital communications, and hands-on design and production.
- A portfolio demonstrating strong visual design, layout, typography, brand consistency, and effective digital and print marketing materials.
- Proficiency in Canva and the design tools needed to independently create and prepare finished assets; Adobe Creative Suite experience preferred.
- Experience building email campaigns, managing social channels, and interpreting marketing performance data.
- Strong writing, editing, proofreading, project management, and stakeholder communication skills.
- Ability to manage multiple projects, estimate production needs, clarify priorities, and meet agreed deadlines.
- Experience with HubSpot Marketing or a comparable CRM and email platform; familiarity with Asana and Swoogo strongly preferred.
- Experience supporting associations, nonprofits, healthcare, life sciences, or business-to-business audiences preferred.
- 5–7 years in consultative sales, business development, healthcare innovation, market access, economic development, or related work.
- Documented experience personally owning revenue targets and moving opportunities from prospecting to signed agreements.
- Demonstrated ability to sell complex programs or services to founders, sponsors, and senior executives.
- Experience developing strategic partnerships and managing complex, multi-stakeholder programs or delegations; international experience preferred.
- Strong CRM discipline, forecasting, written proposals, negotiation, and executive communication skills.
- Self-directed, persistent, collaborative, and comfortable being evaluated on measurable sales results.
Position Details:
Category: Full-time, Exempt employee.
This position is in the Twin Cities of Minneapolis-St. Paul, MN. Hybrid schedule with required in-office days on Monday through Thursday with the option to work from home on Friday.
Benefits: Competitive benefits package that includes medical, life and disability coverage with many optional programs, 401k, PTO program plus thirteen paid holidays.
Must have reliable transportation. Flexibility to work weekends or evenings, as required.
Organizational Summary: As the Epicenter of Health Innovation and Care®, Medical Alley serves as a world-class growth engine and a leadership collective dedicated to making a measurable impact on the future of healthcare. As a primary driver of industry transformation, we provide the "creative persistence" required to succeed even when the system resists, acting as the central pulse for over 800 global companies and a thriving startup ecosystem.
We foster collaborations and partnerships that move beyond polite conversation to deliver a collective blueprint for the future. Our unique strength lies in uniting the entire health and life sciences continuum, where we elevate the dialogue from a single industry perspective to a broader impact on public health. By shaping policy at state and federal levels and delivering actionable intelligence, we empower leaders to navigate complex shifts while ensuring that trust remains our bedrock. Our mission-driven approach is centered on a simple, powerful truth: progress is defined by our ability to put the patient’s needs at the center of everything we do. At Medical Alley, we remain steadfast advocates for human connection, ensuring care is accessible to all as we bring innovation to the "last mile". Recognized as a premier workplace by Minnesota Business Magazine and the Minneapolis/St. Paul Business Journal.
Medical Alley is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Reasonable accommodations will be made for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other applicable federal, state, or local laws.
Please note: Medical Alley is not certified with the U.S. Department of Labor for immigration sponsorship.
To apply, submit your resume and a portfolio or links to relevant design work to jobs@medicalalley.org. Please identify your contribution to each sample.
