Position Title: Specialist, Email & Digital Marketing
Location: Indianapolis, IN
Starting Pay for position: $60K - $70K / year
JOIN OUR TEAM!
About Herff Jones
Indianapolis-based Herff Jones is the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students. Herff Jones’ products include class rings and jewelry, caps and gowns, diplomas and announcements as well as motivation and recognition programs. Focused on building long-term relationships through a nationwide network of over 1,400 employees and sales partners, the professionals at Herff Jones have been helping elevate the student experience throughout the lifelong journey of education for more than 100 years. For more information about Herff Jones, please visit www.herffjones.com.
Your Opportunity
We are seeking an Email & Digital Marketing Specialist to execute scheduled email and SMS campaigns, maintain existing automated messages, support audience lists, and prepare routine campaign reports. This role works from established marketing plans and guidelines in collaboration with the digital marketing team.
What You’ll Bring To The Table
Lifecycle Marketing & Automation
- Campaign Calendar & Scheduling: Maintain and update the email and SMS campaign calendar and promotional schedules based on priorities set by the channel marketing team.
- Lifecycle Campaign Support: Set up, test, monitor, and make approved updates to existing automated customer email journeys, including cart abandonment and post-purchase messages.
- Email Production & Deployment: Build, test, and deploy responsive email campaigns, automated flows, and SMS messages.
- List & Data Support: Upload and maintain audience lists, apply approved segments and suppression lists, and follow established data-quality and privacy procedures.
- Deliverability Monitoring: Monitor standard email delivery reports and escalate deliverability or send-reputation issues to the designated platform owner or agency.
- Email Templates: Use and update approved email templates and basic personalization fields in accordance with brand guidelines.
- Compliance Procedures: Follow established consent, opt-out, data privacy, and marketing compliance procedures; escalate questions or exceptions to the responsible team.
Digital Marketing Platform Support
- Platform Support: Use the primary email marketing platforms and SMS tool to build, schedule, test, and report on campaigns; perform routine updates within assigned access.
- Team Support: Share approved campaign schedules, materials, and basic platform instructions with internal stakeholders as needed.
Campaign Reporting & Coordination
- Campaign Tracking: Apply established UTM naming conventions, check links, and assist with approved A/B tests.
- Performance Reporting: Compile routine email and SMS campaign metrics using standard templates and share results with the marketing manager.
- Standard Analytics: Pull basic campaign reports from email/SMS platforms or existing dashboards, flag notable results for review.
Success Indicators
- 2-3 years of hands-on experience executing email, SMS, or digital marketing campaigns.
- Working experience with at least one email marketing platform (such as Klaviyo or Acquia); ability to learn additional tools.
- Familiarity with SMS campaign tools and routine marketing platform workflows; experience with Twilio or similar tools is a plus.
- Ability to interpret basic campaign metrics and use standard reporting dashboards or spreadsheets.
- Working knowledge of audience lists, segmentation, suppression lists, and basic email deliverability practices.
- Ability to communicate campaign updates and coordinate with internal stakeholders.
- Organized and resourceful; able to execute assigned campaigns, manage deadlines, and escalate issues appropriately.
Education / Certifications Required
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred; equivalent relevant experience considered.
Physical Requirements
- Daily activity includes but is not limited to lifting, carrying, sitting, grasping, reaching, standing, kneeling, walking, bending, twisting.
- Working at a computer for extended periods of time.
- Ability to regularly lift/move up to 50lbs.
- Noise level in the work environment is usually moderate to above
Herff Jones, Inc. and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, gender identity, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. Herff Jones strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.
Any employment agency, person or entity that submits a résumé into this career site or to a hiring manager does so with the understanding that the applicant's résumé will become the property of Herff Jones. Herff Jones will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
