Director of Marketing
About RealClearPolitics
Founded in 2000, RealClearPolitics (RCP) is a 25-year-old digital media brand that transformed how the world consumes political news. By pioneering “intelligent aggregation” (curating the best reporting, commentary, and analysis from across the ideological spectrum), RCP became the authoritative, non-partisan destination for Washington insiders, campaign strategists, and engaged citizens alike.
This role is a unique opportunity to join a veteran organization at the absolute center of the D.C. conversation. You won’t just be selling ad space; you will be positioning blue-chip brands, advocacy groups, and political organizations within the most influential environment in American media.
About the Role
We are looking for a strategic Director of Marketing to bridge the gap between our high-growth sales teams and our creative marketing engine.
In this leadership role, you will own go-to-market (GTM) strategy, developing the collateral, sales playbooks, and narratives that help our account executives win in a competitive digital landscape. You will oversee data-driven case studies, pitch decks, and marketing materials that clearly articulate our value proposition to top-tier brands and agencies.
You will also lead RFP responses, branded content, and marketing partnerships.
Key Responsibilities
Go-to-Market & Sales Enablement
- Develop and execute GTM strategy in close partnership with sales leadership
- Create sales playbooks, pitch decks, and collateral that equip account executives to win new business
- Build data-driven case studies that demonstrate results for brands and agencies
- Shape positioning and narratives that differentiate RealClearPolitics in the market
RFP Management
- Lead the end-to-end RFP response process, from qualification through submission
- Win new business and establish ongoing client relationships through compelling, tailored responses
Branded Content
- Run branded content programs, collaborating with editorial and outside creatives
- Produce high-quality, custom content solutions that solve clients’ marketing objectives
Marketing Partnerships
- Identify and establish partnerships that expand our capabilities or raise awareness and credibility in the marketplace
Leadership
- Lead, mentor, and inspire a high-performing team, fostering a culture of collaboration
- Present strategy and results to senior leadership and key clients
Qualifications & Skills
- Experience: 10+ years in digital marketing, sales enablement, or media marketing
- Digital expertise: Deep understanding of the digital media landscape, including ad technologies, programmatic media, social media, and content marketing
- Data analysis: Proficiency with analytics tools (e.g., Google Analytics) to drive data-informed decisions
- Leadership: Proven ability to lead, mentor, and inspire high-performing teams
- Communication: Excellent verbal and written communication skills, with experience presenting to senior leadership and key clients
- Education: Bachelor’s degree in Marketing, Communications, or Business
Why Join RCP?
- Institutional Trust: You will be representing a brand that is cited daily by the most influential news organizations and policymakers in the world.
- Scale & Reach: With 14 distinct verticals, you have the flexibility to craft multi-layered campaigns that reach everyone from defense contractors to energy policy influencers.
- Autonomy: This is a high-visibility role for a self-starter who thrives on building long-term partnerships rather than transactional sales.
- Benefit package from Stagwell Owned Media: Highly competitive uncapped commission structure with accelerators designed to reward top performers.
