The Marketing Associate supports consumer marketing efforts across three core areas of the business: Revenue Generation (approximately 50%), Audience Development (approximately 25%), and Subscriber Service & Retention (approximately 25%). This role leverages the power of The Inquirer's journalism to reach and engage consumers, driving subscriber acquisition, audience growth, and subscriber engagement and loyalty across platforms.
What You'll Do
- Support marketing plans for special editorial projects, from brainstorming through execution, working with project stakeholders to define objectives and KPIs
- Report regularly on marketing project goals, tests, and KPIs across platforms, delivering pre- and post-campaign analysis
- Support execution of key projects on the Consumer Marketing roadmap by collaborating with cross-functional teams and following proper processes
- Collaborate on projects that drive revenue across paid subscriptions, both individual and corporate/enterprise
- Collaborate with marketing managers on SEM and paid social campaigns for traffic, lead generation, acquisition, and retention
- Execute and manage InqStudio (creative) and Marketing Operations tickets for campaigns, including managing deadlines and trafficking assets to stakeholders
- Assist in keeping the team's Marketing Calendar up to date and other team admin tasks as needed
- Support QA efforts such as reviewing test email sends or on-site assets Assist with invoice processing and outside partner/vendor administrative processes
- All other duties as assigned by the department heads and approved by manager
- Contributes to an inclusive and positive work environment
Who We're Looking For
- Bachelor's degree in journalism, communications, advertising, marketing, or a related field, or equivalent hands-on experience
- 1–3 years of experience or a completed internship in a marketing role, ideally in digital marketing (strategy, tactics, media mix, etc.)
- Comfortable working in a fast-paced environment and juggling multiple projects
- Strong collaborator who communicates effectively with management and peers
- Comfortable finding, interpreting, and applying reliable data to identify gaps and opportunities and achieve business goals
Other Things To Know
To be considered for the position, please submit a resume and cover letter. All materials should be in PDF format.
About Us.
The Philadelphia Inquirer is the media brand of record in Philadelphia and the region, and the largest news media organization in the state of Pennsylvania. A daily habit for almost 200 years, The Inquirer delivers Pulitzer Prize-winning news, sports, food, and lifestyle journalism multi-platform: Inquirer.com, Inquirer newspaper, e-editions, apps, newsletters, social, video, podcasts, and live events, generating 15M monthly impressions. Locally owned and headquartered in Philadelphia, no media brand is more deeply connected to the city or better understands what drives it. Our influence also extends across key drive markets, including Pennsylvania, New Jersey, Delaware, and New York, as well as to Philadelphia expats who live across the country and root for the Eagles, Phillies, Sixers, Flyers, and the Union.
The Inquirer is an equal opportunity employer for all regardless of race, ethnicity, religion, national origin, gender identity, sexual orientation, age, disability, veteran status, and any other category protected by federal, state and/or local law.
