Marketing & Multimedia Manager
United Way of Central Virginia (UWCV)
Lynchburg, Virginia
Salary Range: $40,000–$45,000
Full-Time, Hybrid Opportunities Available
Position Overview
United Way of Central Virginia (UWCV) is seeking a creative, organized, and strategic professional to serve as its Marketing & Multimedia Manager. This position will lead the organization's marketing, communications, graphic design, and multimedia efforts to increase community awareness, promote UWCV's mission, and support fundraising, programs, events, and partnerships throughout Central Virginia. We are a small but capable team and this position will work closely with other team members and with the Director of Development to set and achieve goals that further the mission of UWCV.
The ideal candidate combines strong creative and technical skills with the ability to think strategically, manage multiple projects, meet deadlines, and work independently. This is a hands-on position that offers the opportunity to shape and strengthen UWCV's marketing and public presence.
Primary Responsibilities
Marketing & Communications
- Develop and implement marketing strategies that support UWCV's organizational goals, fundraising initiatives, programs, and community engagement.
- Maintain consistent branding and messaging across digital, print, and multimedia platforms.
- Coordinate advertising, media features, press releases, and promotional opportunities to grow UWCV’s audience and awareness in the community.
- Manage media partnerships, advertising trade agreements, and in-kind marketing partnerships.
- Develop and maintain a marketing calendar, establish goals, track results, and provide regular analytics and reports on progress.
Digital Marketing
- Manage and maintain UWCV's website.
- Manage social media platforms, including Facebook, Instagram, and LinkedIn.
- Create engaging digital content, including graphics, photography, videos, and written communications.
- Produce UWCV's twice-monthly eNewsletter, coordinating with external partners.
- Monitor digital engagement and identify opportunities to improve online visibility and reach.
Graphic Design
- Design and produce digital and print materials, including advertisements, brochures, flyers, newsletters, social media graphics, presentations, annual reports and direct mail pieces. Coordinate printing, procurement, and production of promotional materials while maintaining UWCV's brand standards.
- Develop marketing materials for fundraising campaigns, programs, and organizational initiatives.
Event Media
- Marketing and creative support for UWCV's annual events, including 5K on the Runway, Day of Caring, Campaign Kickoff, Williams Golf Tournament, and others
- Designing event materials, including shirts, medals, trophies, banners, signage, programs, and promotional items.
- Coordinating sponsor recognition and acknowledgment.
- Managing event registration pages and platforms (PerfectGolf, RunSignUp, etc).
- Coordinating event photography and videography, including managing volunteer photographers.
Qualifications & Skills
- Strong graphic design skills and familiarity with print design and production. Proficiency in Adobe Creative Cloud, particularly Illustrator and InDesign, or comparable graphic design software.
- Experience with web management (Squarespace).
- Experience with email marketing (Mailchimp).
- Experience with social media marketing (Facebook, Instagram, LinkedIn).
- Excellent organizational and project management skills, including the ability to manage competing priorities, meet quick turnaround deadlines, and independently track projects and maintain a calendar of tasks.
- Ability to identify strategic goals, develop plans to achieve them, monitor progress, and report results.
- Strong written and verbal communication skills and the ability to work independently and collaboratively.
- Creativity, initiative, flexibility, and attention to detail.
- Ability to lift a minimum of 30 lbs.
Additional Preferred Skills: Photography skills, videography experience, and prior experience with nonprofit marketing or event promotion.
Compensation & Benefits
- Salary: $40,000–$45,000 annually, depending on qualifications and experience.
- Benefits: Benefits include 12 paid holidays, paid vacation, health insurance, a retirement plan with an automatic 6% employer contribution, and additional employee benefits. Specific benefit details will be provided during the hiring process.
To Apply:
Interested candidates should submit a resume, cover letter, and a portfolio sampling previous design work and demonstrating creative or marketing abilities. Please email application materials to kim.soerensen@unitedwaycv.org.