Company Description

Virtual Staffing by Legal Soft is a virtual staffing, marketing services, and technology company. We specialize in enabling and optimizing law firms with world-class services. We believe that it is too difficult for people to seek the justice they deserve, and our vision is to help law firms create practices that better serve their communities. Everyone, no matter what their income or demographic, deserves representation. We help make that a reality.

So come help us make the law work for those it was meant to serve.

Job Description

We are looking for a Email and HubSpot Marketing Manager to help win, and then create long-term, trusting relationships with our law firms. This position’s role is to develop business from new and existing clients, help scale law firms, and actively seek new sales opportunities.

We are seeking a highly motivated and detail-oriented marketing professional to join our dynamic marketing team. In this role, you will be responsible for developing and executing email marketing campaigns, managing HubSpot activities, and optimizing lead nurturing efforts. The ideal candidate should possess strong organizational skills, attention to detail, and a deep understanding of email marketing best practices.

This role will be based in Woodland Hills, CA. It is a full time, in office position. Expected hours are 8 AM-5PM.

Responsibilities

Responsibilities include developing strong relationships with clients, connecting with key firm executives and directors, and preparing sales reports. In this role, the Email and HubSpot Marketing Manager will be accountable for client success and satisfaction overall, and, ultimately, contract renewal and client retention. This individual will strategize with law firms, work with all internal teams to help them scale, and keep our clients satisfied and engaged with our products and services in the long-run.

Automated Sequences Creation:

Develop and implement campaign drip sequences in Active Campaign (mass email) and HubSpot to nurture leads.
Continuously self-train to address knowledge gaps and stay updated on the latest industry trends and email marketing best practices.

List Management:

Set up and organize lists by state and practice area to enhance targeted communication.
Follow the monthly email content calendar in Monday.com, ensuring timely execution of campaigns.
Identify and segment audiences for automated sequences, particularly those engaging with educational content, and place them in the Automation for demo booking.

Weekly Outreach Newsletter:

Create engaging weekly newsletters for different purposes, outsourcing topics when necessary.
Utilize different domains for various purposes (educational, sales-focused, free downloadables) to optimize outreach.

Weekly Newsletter to Subscribed Attorneys:

Develop and send weekly newsletters tailored for attorneys who have subscribed.
Create HubSpot landing pages with sign-up forms to grow the subscriber base.
Outreach Email Campaigns:
Design and execute email campaigns in Active Campaign and Hunter.io to increase sign-up efforts and engagement.

Monthly Newsletter:

Develop a comprehensive monthly newsletter for clients and leads to drive lead generation efforts.

Reporting:

Track and report on email marketing efforts on a weekly and monthly basis.
Build reports similar to monitor and analyze email performance.
Provide insights and recommendations for optimizing future campaigns based on performance metrics.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field and a minimum of 7 years working experience.
Proven experience in email marketing and automation, particularly with Active Campaign and HubSpot.
Strong knowledge of email marketing best practices and trends.
Excellent organizational and project management skills.
Ability to analyze data and provide actionable insights.
Familiarity with legal industry marketing is a plus.
Startup experience preferred.
Proficient in using reporting tools and analytics to measure campaign success.

Equal Opportunity Employer

Legal Soft is an equal opportunity employer, committed to our diversity and inclusiveness.

If you are a results-driven marketer with a passion for email automation and nurturing, we are excited to speak with you! Please email cover letter, portfolio and/or samples to marketing@virtualstaffing.com.

Virtual Staffing jobs

Email Marketing Manager