Reports to: Brand Strategy Director

Hire date: ASAP

Hours: Full-time

Role: Hybrid (Some in-person office hours and meetings are required)

Salary: Commensurate with experience.

Benefits include: Paid holidays, vacation, and sick time, flexible work hours, casual work environment, healthcare and life insurance, Simple IRA match, professional development funds, company bonus structure and a downtown Grand Rapids office with free parking.

About the job:

We’re looking for a Digital Copywriter to join our brand strategy team — a small but mighty collective of creatives (and systems/process geeks) working together to help B2B brands craft fresh, bold, and engaging content. Someone who not only understands what truly makes a good story, but also cares that their copy is helping a client achieve business goals like increased revenue and return on marketing investment. This includes writing, developing, editing, and publishing long-form and short-form copy, as well as direct response messaging. Your mission, should you choose to accept it, is to lead content strategy and execution for 1 Bold Step and a small portfolio of clients across a range of industries.

Beyond writing — the role requires an ability to work with clients to learn about their business, their services, and their audiences. You will also be expected to learn and execute tasks according to the Agile Marketing method. This means you will also attend weekly/bi-weekly planning meetings with clients and work to help keep the editorial plan and content moving.

Key Qualities:

Passionate - Crazy enough to believe a few words can disrupt an industry.
Agile - You can adapt quickly when a plan changes.
Flexible - Willing to work on a range of creative tactics across a range of media.
Collaborative - You’re a team player
Accountable - You own your work.
Resourceful - Always looking to be the aspirin, not the headache.
Bold - Ambitious, hungry, and ready to take on a challenge.
Real - Robots are boring.

Responsibilities Include:

Work with your team to develop and execute content strategy for your clients based on their marketing goals.
Translate creative direction and copy points from creative briefs into engaging and effective concepts and campaigns.
Write, edit, and proofread copy for a variety of media including blogs, emails, websites, social media, and ads, with a focus on website copy.
Understand business objectives and audience demographics to be able to successfully land the messaging.
Ensure consistency in brand voice and messaging across all digital platforms.
Stay up to date with best practices to maximize engagement and conversion rates.
Create compelling copy for digital advertising campaigns, including social media ads, display ads, and search engine marketing.
Have a basic understanding of SEO and keyword research to optimize content for search engines and improve organic visibility.
Contribute to 1 Bold Step’s own marketing by writing blogs and newsletter intros, developing new website copy, and sharing relevant and interesting posts on your social channels.
Monitor and identify future or complementary/relevant trending topics and leverage those topics in multiple ways and within different mediums on behalf of our clients.
Using 1 Bold Step processes and templates, adhere to client marketing plans and budgets.
Hold team members and clients accountable (in a kind and respectful manner) to the project plan.

Experience/Education:

At least 3+ years of related digital content experience
Bachelor's Degree; business, journalism, or communications background preferred
Excellent business writing skills
A “Get it done” and “I’ll figure it out” positive attitude
A relevant content portfolio
Basic SEO expertise and knowledge
Marketing automation platform and CRM experience is a plus
Journalism background is a plus
Working knowledge of Asana or similar project management software
Excellent communication skills, including empathetic problem-solving

1 Bold Step jobs

Digital Copywriter