The Company

Driven by a passion for our planet and grounded in science, Positive Polar is committed to demonstrating how we can “Proudly and Happily Cruising while making Ocean Wildlife More Abundant, Diverse and Helping to Restore the Climate.” We will soon have our first ship in operation, focusing on the Antarctic, the Arctic, and all areas with a significant whale population in between. We aim to establish our company office in Miami.

The Opportunity:

We are looking for a talented hands-on marketing manager, who will be responsible for the execution and implementation of all our marketing activities. The ideal candidate will be a self-starter, who lives and breathes digital communications and is passionate about creating buzz-worthy content – and is a good storyteller in the English language.

Our marketing activities are focusing on (1) Optimizing our website, including our important agent resource center (2) Growing our social media channels; LinkedIn, Facebook, Instagram, and YouTube (3) Building our Travel Advisor/Agent/Partner list building and regular newsletter distribution (4) Digital and printed brochure development.

Primary Responsibilities:

· Create the development of marketing communications strategic objectives and tactics including branding, public relations, advertising, trade shows, seminars, and events collateral materials.

· Define and direct marketing programs for lead generation and interfaces with the Sales team for lead tracking and management, and to support channel and partner strategies and programs.

· Oversee product marketing including product launch management, sales training, presentations, sales tools, and general sales support.

· Optimize the delivery of the website www.positivepolar.com, and make this a lead generation vehicle.

· Implement social marketing activities with a focus on Instagram, Facebook, Linkedin, and YouTube, to grow our following and generate leads.

· Coordinate the creation of engaging content for all our online channels, including trip itinerary descriptions.

· Responsible for the email/newsletter strategy both in terms of content and lead generation.

· Develop and manage CRM strategy and implementation of a direct marketing program that will leverage customer data capture and improve both acquisition and retention.

· Manage the Company’s marketing budget.

Success criteria and objectives:

The successful candidate will be measured on the lead generation of our website, social media channels, mailing lists, PR, and other marketing activities. Key KPI’s; Partner/Travel Agent / Travel Advisor list size, BtoC list size, LinkedIn, Instagram, Facebook, and YouTube following, key online web stats like traffic and authority.

Relationship to others:

· Reports to CCO

· Direct Reports: none at the start, aim to hire 1 digital marketing coordinator at the end of the year. External freelancers and agencies (designers, videographers), possible marketing interns.

· Inter-relations; company CEO, company president, sales and operations teams.

· External relations; Ourcustomers and our distribution partner (charterers, tour operators, travel agents, special interest groups, influencers), system providers.

Expected Leadership

Our marketing manager must act as role models and must show a positive and professional attitude, internally as externally– we listen, take responsibility, engage, set direction, communicate, and lead by example. Our success and results are achieved through a team effort. You are capable of dealing with a diverse group of people at a broad range of levels and see diversity as a strength. You set the example with a “roll up the sleeves” mentality.

Requirements

· 2 to 5 years of previous experience in Digital Marketing & CRM

· Previous experience in Agency, Travel, Luxury, or Media industry will be preferred.

· Passion for digital, must be up to date regarding the latest media trends and digital tools and technologies.

· Strong communication skills, both verbal and written (English language). Great storyteller.

· Strong analytical skills and drive for results

· Project management skills (setting priorities, team coordination)

· Ability to effectively work under tight deadlines and manage projects independently.

· Creativity and ability to take initiative and make ideas come to life.

· Education; bachelor’s degree in marketing, Computer Science, Sales, E-business, or equivalent experience. MBA or Masters in a marketing discipline is a major plus.

· Passionate about results – possesses a strong drive to “make things happen”.

· High-level skills in direct sales development; and a proven track record of working with direct clients and specifically e-marketing campaigns.

· Has an eye for detail while maintaining a strategic vision.

We offer:

· Opportunity for personal and professional growth.

· Attractive remuneration package based on individual skill and experience level.

· The chance to sell one of the most inspiring products in the world…. and experience them.

Other:

· Willingness to travel up to 20% of the time. During trade shows and when experiencing the company’s products, some weekend travel may be required. In some cases, evening and weekend work may be required.

· The preferred location is our office in Miami, although we are open to hybrid solutions.

Positive Polar jobs

Marketing Content Manager