This position at DigitalEdge is hybrid reporting to the Jacksonville, FL office.

DigitalEdge was founded in 2011 with the mission to close the gap that can exist between sales & marketing teams of travel & tourism organizations. We provide cutting-edge digital marketing solutions, off-the-charts creativity and meetings expertise. Our team has more than 100 years of collective industry experience, specifically in destination marketing and group & hotel sales, giving us the unique advantage of competitively positioning an organization’s city, state, convention center or hotel. We know how to reach and connect with planning professionals in their journey — in today’s world — and help organizations show ROI to their stakeholders and community.

Our Content Strategist is a vital element in constructing a cohesive content strategy with a focus on the user or consumer journey and persona development. Working with internal and external collaborators, you will also plan, oversee and execute the strategy from start to end. Supported by creative and editorial resources, you will be responsible for aligning the brand narratives with the team’s content strategies and editorial decisions. You will also play the role of a creative and an editor, as you conceptualize and produce content assets that resonate with viewers across earned, owned, and paid platforms, with the aim of driving business goals.

Responsibilities

Work in close collaboration with the Content Director to help:

Optimize existing content for clients on all channels — owned, earned, and paid platforms.
Plan and execute tactics that accomplish specific content goals.
Brainstorm creative content ideas and campaigns
Produce content targeted at driving traffic, and engagement, generating leads, delivering sales, retaining customers, building brand awareness, and hitting other key content metrics.
Content should follow clients’ editorial style guide standards (tone, writing style, grammar, punctuation, and other editorial standards) to ensure consistency across all content assets.
Work with internal and external collaborators and creative resources to deliver content assets that are coherent with the broader brand voice and strategy (the overall messaging, values, and goals of the brand)
Create, track and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies.
Apply SEO, content development, distribution, and measurement to effectively tailor content to reach audience personas
Have an understanding of the best content practices on digital and social content channels, including email or newsletter distribution.
Establish strategies for online channels, and create the corresponding content.
Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends.
Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results.

Functions include

Maintaining editorial calendars
Participating in campaign brainstorming
Developing messaging, landing pages, and supporting content for time-specific campaigns
Conducting email and website audits and strategies
Writing digital content for clients, including emails, blogs, sales sheets, sales presentations, guides, etc.
Measuring the effectiveness of your content

Skills and Requirements

A Diploma or Bachelor’s degree in journalism, communications, or a related field.
Excellent oral communication skills (more spoken languages are a bonus)
At least 4 years of experience in creating and editing digital content for target audiences across all multimedia and social platforms.
Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles, for a variety of target audiences.
A professional portfolio of work that showcases the above.
Experience in marketing campaigns, project management, and public/media/influencer relations.
Experience in Marketing, Communications, or in a journalist, creative, or media capacity.
Experience with digital marketing functions including SEO, Content Marketing, Social Media Marketing, Email Marketing, and PPC Marketing is a bonus.
Experience with SEO tools including Google Adwords and Keyword Planner, Google Analytics, SEMrush, and Buzzsumo is preferred.

What We Offer

A dynamic and rewarding work culture!

At DigitalEdge/Agital, we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the diverse clients we work with.

Benefits & Compensation

DigitalEdge/Agital offers a dynamic and rewarding work culture and benefits including—

Autonomy – we hire intelligent people and give them the tools and training to succeed.
Growth Opportunities- growing company with room to play a key role at a pivotal time of growth.
Health insurance
Unlimited paid-time-off plan
401k with company match
Gym subsidy
Company paid life insurance

The expected salary range for this position is $60,000-$65,000. Actual compensation offered will range by experience and location.

No agencies please. DigitalEdge/Agital is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. This job description may not be complete, and roles and responsibilities may change. We cannot offer visa support at this time.

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