Who We Are:

Millions of people around the world use Dometic products. They are campers, RV users, boat owners, and lovers of the outdoor life. They all share the same intense feelings - a longing for freedom and adventure, a desire to explore the world and to stay away longer. Dometic calls this mobile living and creates the building blocks for this lifestyle.

Dometic offers smart and reliable products with outstanding design for every aspect of days away: cooking, preserving food quality, personal hygiene, maintaining a pleasant temperature, and more. Today, Dometic operates in a global market that is being transformed by a number of market trends like increased leisure spending and mobile lifestyle, as well as digitalization.

With Dometic’s unique global market reach and presence in over 100 countries and core technology competences, Dometic is well positioned in this market for further profitable growth. As a market leader in Mobile Living solutions, Dometic is committed to driving sustainability in our industry. This means offering innovative, durable, low-carbon products that inspire an active, comfortable, and responsible life in the outdoors.

Igloo Products Corp is an iconic and fast-growing American brand known for exceptional and durable performance for everyday cooler needs. After more than 75 years of as the leader as a housewares brand, Igloo has pivoted to a high growth lifestyle brand for outside activities associated with fun, family and friends.

Founded in as a metalworking shop bringing fresh cold water to Texas workers in the field to inventing the Playmate to becoming America’s most recognizable brand of ice chests, the Igloo story spans more than 75 years of delivering coolness to the world. Today, Igloo has 90% + brand awareness and is #1 in market share in the US, is a pioneer in sustainability for our category with the launch of biodegradable coolers and coolers made with from post-consumer recycled resin and other sustainable materials and has a growing DTC business allowing us to build direct relationships with our consumers. In 2021, Igloo was acquired by Dometic Brands and now there is the opportunity to Globally grow both brands together.

Job Summary Statement:

Lead email and SMS marketing execution including strategy, planning, implementation, analysis and optimization. Identify opportunities with key segments, develop and present A/B tests to scale revenue and KPIs. Continually develop and maintain expertise in CRM strategies to increase customer lifetime value.

Essential Job Duties and Responsibilities:

Email & SMS Marketing Execution – Work with cross-functional teams to execute campaigns based on GTM Calendar. Identify, target and analyze customer segments and audience for opportunities to grow each brand’s Email and SMS list, respectively. Manage channel to strict KPI’s and revenue targets

Work with Customer Data Platform (Lexer) – work to develop a better understanding of our consumers and use that knowledge to create targeted and triggered emails, sms, as well as recommending other channels.

Manage from inception to completion consumer campaign newsletter emails, triggered emails and other customer retention management initiatives

Partner with team to drive strategy and execution on retention efforts to ensure customer retention and increased repeat purchase rate/LTV

Concept and deliver written creative briefs for email/ SMS marketing, working with the team to review, approve and deploy assets

Test and Learn – always be looking for opportunities to improve the process, creative, results and consumer experience

Work with cross-functional teams to execute campaigns based on the go-to-market calendar to ensure that we’re aligned on key styles, inventory, and site merchandising while identifying appropriate target customer segments and audiences.

Manage monthly email/ SMS reporting to report on results to KPI’s (revenue, traffic, open rate and CTR) and to use them to improve future performance and improved targeting.

Reporting - Manage Performance Marketing reports and deliver to the DTC team on a weekly and monthly cadence.

Attribution - Collaborate with the DTC team to build and evolve a data-driven attribution model. Conceptualize ideas, test, optimize, and repeat.

Channel Support & Collaboration - Provide support and collaboration on additional channels and how they play into the customer journey - Direct Mail, Email Marketing, SEO, Organic Social, etc.

Required Skills and Abilities:

Strong organization, planning, time management, and communication skills
Ability to collaborate effectively with all levels and functions, offering ideas and/or solutions to projects
Creativity in advertising, problem-solving, and storytelling
Strong skills using Microsoft Office suite, Google Analytics and retention tools
Our ESP is Klayvio, prior knowledge is a benefit, being a quick learner is a must
Passion for new disruptive ideas/ technologies and how they can be applied to eCommerce; Shopify experience is a plus
Ability to work independently, highly organized with clear and concise communication skills
Participation in team brainstorms, meetings and go to market process

Minimum Requirements and Qualifications:

Minimum 2-4 years of experience working in digital marketing for a brand or agency
Prior management of email newsletter channel and SMS channel
Bachelor's degree in a related field required
Effective presentation of information and strong verbal and written communication skills
Demonstrate a passion for brand building
Team player
Experience with Workfront or other project management software is a plus.

Physical Requirements and Work Environment:

Prolonged periods of sitting at a desk and working on a computer.

Supervisory Responsibilities

None

Dometic is passionate about building together an inclusive and equitable working environment, that respects individual strengths, views, and experiences. We believe that diversity enables us to thrive across our differences. Be yourself and join us!

Dometic is proud to be an equal opportunity employer. Dometic evaluates qualified applicants without regard to race, color, religion, age, gender, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

At Dometic Corporation, our Core Values aren't just words on paper – they're the heartbeat of our culture. Join us and experience a workplace where every action reflects our commitment to living out these values!

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