At The Salvation Army our employees are the heartbeat of our mission. We foster a community of passionate people dedicated to changing lives and bringing hope to those who need it most.

Position Summary: The Creative and Digital Communications Specialist is a hands-on contributor responsible for supporting The Salvation Army Great Lakes Division’s creative digital presence and creative communication across Michigan. This role integrates website management, graphic design, brand management, and digital communications to elevate awareness, engagement, and fundraising outcomes.

As a key member of the marketing and communications team, this individual supports divisional campaigns, special events and program initiatives through creative services, website management and digital communications expertise. This position ensures all digital and creative assets align with brand standards and integrated communications strategies, while also serving as a resource to corps community centers and internal teams to strengthen their local digital presence, including establishing and maintaining divisional website standards, templates, and publishing practices. This position focuses on content, design and platform governance – not custom development, advanced coding, or system engineering.

Essential Responsibilities

Creative Services & Content Production

Design, coordinate or provide creative direction for digital and print communications, including graphics, annual reports, flyers, media buys and other campaign materials, based on project needs and available resources.
Ensure all creative deliverables align with brand guidelines and campaign objectives
Collaborate with internal teams to determine the most effective formats for storytelling and engagement

Content Strategy, Web & Digital Execution

Serve as the divisional authority on website standards, templates and publishing practices, ensuring consistency and scalability across all corps and service locations
Ensure all content aligns with divisional messaging, brand standards, and integrated communications campaigns
Set up and manage Wufoo forms for registrations, checklists and surveys for divisional headquarters and corps throughout the division
Generate monthly reports that track divisional website performance, including metrics on digital tracking, conversion activity, traffic volume, engagement trends, and search optimization, and provide actionable insights and recommendations based on those reports
Assist internal stakeholders with website best practices, ensuring corps’ websites are supported through standardized solutions that promote consistency and scalability

Project Coordination & Workflow Management

Manage multiple projects simultaneously, ensuring deadlines and quality standards are met
Maintain efficient workflows and editorial/creative processes to support timely delivery
Assist in tracking project timelines and supporting budget-conscious execution
Assist and/or manage vendor relationships relating to digital and print communications, graphic design, digital photography, video, creative projects, and other communications technologies
Perform additional duties as assigned

Qualifications

Education/Experience:

Bachelor’s degree in marketing, digital media or communications, graphic design or any related field or equivalent experience (4 years).
2 - 4 years of experience in digital content, creative services, marketing, or communications
Demonstrated experience in graphic design, content creation, and digital storytelling – portfolio required.
Nonprofit experience is desired but not required.

Skills, Knowledge & Abilities

Strong design and visual storytelling skills with attention to detail and brand consistency
Ability to manage project from concept to completion with minimal supervision
Strong understanding of digital content strategy, branding and audience engagement
Ability to manage multiple priorities, meet deadlines and collaborate across teams
Ability to collaborate effectively with diverse internal stakeholders, including corps officers and staff, by approaching interactions with a client-service mindset
Strong verbal and written communication skills
Ability to train and support non-technical users on digital tools and platforms
Highly organized and detail-oriented

Computer Skills

Proficient in Microsoft Office 365.
Advanced proficiency in Adobe Creative Suite (illustrator, InDesign, Photoshop, Premier Pro, After Effects).
Experience with Canva and other design tools.
Basic experience with CMS platforms (WordPress, Symphony, Zesty).
Working knowledge of SEO/SEM and analytic tools (Google Analytics or Adobe Analytics).
Basic knowledge of HTML/CSS
Willingness to learn new software as needed.

Certificates And Licenses

Complete Safe From Harm training and keep current as needed.
Must have and maintain a current valid driver’s license and pass the Salvation Army Motor Vehicle Record check (MVR).

The Salvation Army North & Central Illinois Division jobs

Creative and Digital Communications Specialist

Creative and Digital Communications Specialist