Overview

We’re seeking a results-driven B2B Email Marketing Specialist to join our Chicago-based SaaS marketing team. In this role, you’ll be responsible for fueling sales pipeline and generating leads for our industry-leading software. Leveraging data and best practices, you’ll deliver high-performing campaigns across a variety of initiatives, including upselling and retention. As “owner” of the email channel, you’ll drive email planning, development, and execution, including campaign strategy, copywriting, list segmentation, A/B testing, scheduling, and reporting. This position is based in our downtown Chicago office and will report to the Director of Marketing.

Core responsibilities

Campaign Planning & Development: Create and manage engaging email campaigns tailored to specific customer segments, product roadmap, and overall marketing objectives
Calendar & Scheduling: Work with marketing, sales, product, and customer success to maintain calendar of email communications that clearly defines plans and all associated details on monthly basis
Content Delivery: Write and deploy clear and compelling copy for email, landing pages, and graphics, conducting thorough reviews and testing to ensure quality and accuracy
List Management & Segmentation: Build and maintain clean, compliant email lists, ensuring accurate segmentation for targeted messaging
Automation & Workflows: Identify opportunities to leverage automation to efficiently maximize audience reach and boost engagement throughout the customer lifecycle
A/B Testing: Proactively conduct experiments on different email components such as subject lines, CTA button colors, send times, etc. to assess effectiveness and optimize performance
Analytics & Reporting: Monitor and track KPIs to report on results and understand performance, proactively making recommendations & implementing changes based on findings

Who we’re looking for

Self-starters, eager to lead, comfortable working independently
High standards for quality and performance
Results-first mindset, owner of outcomes (not just activities)
Actively applies feedback to improve and grow
Strong problem-solvers able to navigate ambiguity and deliver creative solutions

Key skills & competencies

3-5 years experience in copywriting, email marketing, or digital marketing (previous writing samples required)
Familiarity with HubSpot
Strong understanding of demand gen strategy and email marketing best practices
Exceptional written communication and project management skills
High attention to detail
Bachelor’s degree in Marketing or relevant field

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Email Marketing Specialist