The digital editor is responsible for the daily digital presence of Adirondack Explorer. This role ensures our journalism reaches the widest possible audience through savvy social media management, high-performing newsletters, and meticulous website oversight. You will be the primary bridge between our deep-dive reporting and our community of readers, donors and Adirondack enthusiasts.

Primary Responsibilities

Social media & community management

Platform strategy: Execute a daily engagement plan across all social media channels.

Content creation: Utilize Canva to produce graphics, trivia, and reels that deepen the readers connection to the Adirondacks beyond just link-clicks.

Moderation: Monitor comments and DMs across all channels to foster a healthy, informed community dialogue.

Newsletter & email marketing

Production: Edit, link-check, and schedule all weekly newsletters via Mailchimp.

Growth & hygiene: Implement strategies to grow the subscriber base while periodically purging inactive users to maintain list health.

Website & digital operations

Performance tracking: Use Chartbeat and Google Analytics (GA4) to monitor real-time traffic and monthly KPIs, reporting trends to the editorial team.

SEO & UX: Continuously optimize headlines and metadata; work with Newspack to improve site user experience and package evergreen content into landing pages.

Daily content posting: Help prep and schedule stories in Wordpress.

Fundraising & events

Campaign support: Partner with leadership on major biannual fundraising drives.

Event logistics: Pitch in on helping to publicize organizational events.

Technical Skills And Qualifications

Software proficiency: Mastery of Mailchimp, Canva, event management and fundraising tools.

Analytics: Experience with Chartbeat and Google Analytics is highly preferred.

CMS mastery: Comfort working within WordPress, specifically the Newspack platform.

Editorial eye: Ability to identify breaking news that warrants a Special Alert email.

Journalistic standards: Ensuring all digital copy meets high standards of journalism. AP style knowledge is a must.

Requirements

Minimum of bachelors degree in journalism.

13 years of newsroom experience.

How to apply

Please send your resume and cover letter to Melissa Hart, editor, at melissa@adirondackexplorer.org.

This position pays $53,000 a year, with generous paid time off, including a week around the year-end holidays, a stipend for health insurance and a 403(b) employee retirement plan.

Adirondack Explorer

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Digital editor & audience engagement lead