The digital editor is responsible for the daily digital presence of Adirondack Explorer. This role ensures our journalism reaches the widest possible audience through savvy social media management, high-performing newsletters, and meticulous website oversight. You will be the primary bridge between our deep-dive reporting and our community of readers, donors and Adirondack enthusiasts.
Primary Responsibilities
- Social media & community management
Platform strategy: Execute a daily engagement plan across all social media channels.
Content creation: Utilize Canva to produce graphics, trivia, and reels that deepen the readers connection to the Adirondacks beyond just link-clicks.
Moderation: Monitor comments and DMs across all channels to foster a healthy, informed community dialogue.
- Newsletter & email marketing
Production: Edit, link-check, and schedule all weekly newsletters via Mailchimp.
Growth & hygiene: Implement strategies to grow the subscriber base while periodically purging inactive users to maintain list health.
- Website & digital operations
Performance tracking: Use Chartbeat and Google Analytics (GA4) to monitor real-time traffic and monthly KPIs, reporting trends to the editorial team.
SEO & UX: Continuously optimize headlines and metadata; work with Newspack to improve site user experience and package evergreen content into landing pages.
Daily content posting: Help prep and schedule stories in Wordpress.
Campaign support: Partner with leadership on major biannual fundraising drives.
Event logistics: Pitch in on helping to publicize organizational events.
Technical Skills And Qualifications
Software proficiency: Mastery of Mailchimp, Canva, event management and fundraising tools.
Analytics: Experience with Chartbeat and Google Analytics is highly preferred.
CMS mastery: Comfort working within WordPress, specifically the Newspack platform.
Editorial eye: Ability to identify breaking news that warrants a Special Alert email.
Journalistic standards: Ensuring all digital copy meets high standards of journalism. AP style knowledge is a must.
Requirements
Minimum of bachelors degree in journalism.
13 years of newsroom experience.
How to apply
Please send your resume and cover letter to Melissa Hart, editor, at melissa@adirondackexplorer.org.
This position pays $53,000 a year, with generous paid time off, including a week around the year-end holidays, a stipend for health insurance and a 403(b) employee retirement plan.