The Marketing Specialist plays a critical role in driving data-informed marketing strategies and optimizing campaign performance across multiple channels. This position combines analytical expertise with cross-functional collaboration to enhance brand visibility, improve customer engagement, and support business growth initiatives. The ideal candidate brings a balance of strategic thinking, creativity, technical proficiency, and executional excellence within a fast-paced financial services environment.

Content Strategy & Communication

· Lead the planning, development, and execution of ALC’s internal and external communications, including the weekly newsletter, ensuring alignment with broader marketing and business objectives.

· Manage day-to-day social media operations, including content creation, posting schedules, and performance analytics.

· Oversee the creation and refinement of marketing collateral (e.g., brochures, business cards, presentations), maintaining consistency in brand voice and messaging across all channels.

· Ensure all communications effectively position ALC’s core programs to target audiences through clear, compelling, and compliant messaging.

· Establish content standards, tone guidelines, and messaging frameworks to elevate brand consistency and market positioning.

Event Marketing & Campaign Activation

· Lead marketing support for events, including webinars, conferences, and community events, ensuring strong promotion, attendance, and post-event engagement.

· Coordinate cross-functional efforts to execute event marketing strategies, including digital promotion, collateral development, and on-site branding.

· Evaluate event performance and ROI, providing actionable insights to improve future initiatives.

Marketing Analytics & Insights

· Design and implement frameworks to measure marketing performance across campaigns, channels, and customer touchpoints.

· Analyze data from tools such as Google Analytics, Google Search Console, and social media platforms to generate actionable insights.

· Develop dashboards and reports to track KPIs, identify trends, and support strategic decision-making.

· Provide data-driven recommendations to optimize marketing effectiveness, customer acquisition, and retention strategies.

Video Production & Creative Design

· Lead the planning, production, and editing of video content to support marketing campaigns, brand storytelling.

· Produce and edit high-quality videos for multiple platforms, including social media, websites, email campaigns, and events.

· Collaborate with team to translate complex concepts into clear, engaging visual content

· Manage video assets, branding elements, and creative guidelines to ensure consistency across all multimedia outputs.

Qualifications

· Bachelor’s or Master’s degree in Marketing, Business, Communications, Data Analytics, or related field

· 2+ years of experience in marketing, digital marketing, analytics, or creative production

· Strong analytical skills with experience in digital marketing

· Proficiency in video editing and creative tools (e.g., Adobe Premiere Pro, After Effects, or similar)

· Excellent communication skills with strong attention to detail and brand consistency

· Ability to manage multiple projects and meet deadlines in a collaborative environment

· Fluent Mandarin Speaker Preferred

American Lending Center Holdings Inc.

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Marketing Specialist