About Breethly

Breethly turns every breath into your performance edge.

We are building Nervous System Fitness, powered by the world’s first handheld Breath Coach running on BreathOS™.

With real-time biofeedback and AI-guided breathing drills, Breethly helps people regulate stress, increase energy, sharpen focus, and build resilience in minutes. The experience is designed to fit effortlessly into everyday life while giving users precise insight into their nervous system.

Science-first at its core, Breethly unlocks breath’s hidden power in a way no wearable can match. By capturing and interpreting breathing data in real time, the platform is building a unique data moat that redefines how people train their nervous systems and optimize human performance.

Millions of breaths. One intelligent revolution.

Role Summary

This role owns Breethly’s day-to-day social execution and community operations, translating executive-led strategy and approved creative direction into consistent, high-quality output.

You will publish and manage content across platforms, maintain brand consistency and clarity, and handle community engagement and newsletters with discipline and follow-through.

The role operationalizes Breethly’s brand so it is recognizable, trusted, and consistently represented across social and community touchpoints.

Core Responsibilities

Social Media Publishing & Operations

Execute the executive-led social plan across Instagram, TikTok, X, Meta, YouTube, and LinkedIn
Build and maintain the weekly content calendar (posts, stories, reels, threads)
Publish on schedule and manage drafts and approvals
Monitor comments, DMs, and mentions and respond or escalate using approved messaging guidelines
Track weekly performance metrics including reach, saves, shares, and clicks

Content Production & Copywriting

Turn executive direction into finished content including captions, scripts, hooks, and calls to action
Draft and edit content that is clear, credible, and aligned with Breethly’s brand voice
Repurpose long-form inputs such as product updates, science insights, or internal calls into multiple short-form pieces
Maintain a living content library of top-performing posts, reusable captions, FAQs, and disclaimers

Creative Coordination & Asset Execution

Translate brand guidelines into ready-to-publish social layouts and lightweight creative
Brief designers when higher-production assets are needed and manage revisions through completion
Ensure every post meets visual quality standards including formatting, typography, and consistency
Coordinate with web, product, and design teams to ensure accuracy in visuals used for launches and announcements

Community Engagement & Support

Manage day-to-day engagement with the Breethly community
Respond to comments, DMs, and mentions
Run community engagement moments such as polls, Q&As, and prompts
Support Kickstarter and early backer communication
Maintain and update a response playbook including tone, FAQs, and escalation paths

Launch & Rollout Execution

Execute social rollouts for product launches, updates, milestones, and announcements
Build launch timelines including assets, copy, approvals, and posting schedules
Coordinate with product and engineering to confirm accuracy before publishing
Maintain launch asset folders and write post-launch recaps

Brand Consistency & Web Support

QA social and community-facing touchpoints for brand clarity and consistency
Flag broken links, outdated messaging, or mismatched visuals
Support web updates by supplying aligned social copy and assets when needed

Intern Management & Workflow

Assign weekly tasks to the Social Media Intern
Review and edit intern work to ensure quality and brand alignment
Maintain simple systems including templates, checklists, and folder organization

Community Newsletters & Updates

Draft and send newsletters to Kickstarter backers and subscribers
Convert internal updates into clear and engaging emails
Coordinate inputs with product, engineering, and leadership teams
Maintain newsletter templates, lists, and a consistent sending cadence

What We're Looking For

Strong social media instincts and content judgment
Excellent writing and editing skills
Ability to execute quickly while maintaining quality
Highly organized and detail-oriented
Comfortable managing multiple platforms and conversations simultaneously
Interest in wellness, performance, and human optimization

Bonus if you have experience with:

Startup communities or Kickstarter launches
Health, wellness, or performance brands
Creator-style content production

Compensation

This role is currently equity-only.

As an early team member, you will receive meaningful equity ownership in Breethly and the opportunity to help shape the brand and community from the ground up.

We are looking for someone excited to build something ambitious and mission-driven.

As Breethly grows and funding milestones are reached, this role is expected to transition into a paid position with salary and expanded responsibility.

Breethly - Future of Breath

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