Role Overview

Cadre AI is hiring a Director of Marketing to build and lead the marketing function that establishes Cadre as the most trusted and recognized AI transformation services firm in the country.

This is a high-impact, high-visibility role where you'll own brand strategy, thought leadership, demand generation, and community, all while working directly with our executive team to shape how the market understands AI implementation.

You'll be responsible for building a premium brand that mid-market operators and enterprise leaders immediately recognize as the gold standard for AI integration. You'll drive both top-of-funnel awareness and qualified inbound pipeline through compelling content, strategic partnerships, high-impact events, and a world-class digital presence.

If you want to lead marketing for the defining firm in the AI transformation space, this is it.

What You'll Own

1. Brand Strategy & Positioning

Define and evolve Cadre's brand identity as the premium leader in AI transformation
Own messaging frameworks across audiences and verticals (Private Equity, Lending, B2B Services, etc.)
Position Cadre as the firm that actually delivers on AI transformation

2. Thought Leadership & Content Marketing

Own end-to-end content strategy across LinkedIn, Instagram, newsletters, long-form content, and video
Translate Cadre's frameworks, client wins, and executive insights into high-impact content
Position Cadre executives as go-to voices in AI transformation
Manage relationships with designers, videographers, and external creators

3. Public Relations & Media Strategy

Own Cadre's PR strategy and media relationships
Secure coverage, speaking opportunities, and thought leadership placements

4. Demand Generation & Inbound Marketing

Build conversion funnels that turn awareness into qualified pipeline
Develop high-value lead magnets (AI readiness playbooks, frameworks, executive guides)
Own email marketing, nurture campaigns, and SEO strategy
Drive measurable inbound leads and pipeline contribution

5. Events, Webinars & Experiences

Plan and execute monthly AI webinars, executive roundtables, and industry events
Manage end-to-end event execution: topic selection, promotion, creative assets, and ROI tracking
Ensure events drive real business outcomes, not just attendance

6. SDx Brand & Marketing Leadership

Cadre operates SDx, a premium community for AI Builders and Leaders. You will:
Own brand marketing and community strategy for SDx, Cadre's premium AI community
Lead sponsorship development and partner engagement
Build SDx into a recognized brand that drives value for members and Cadre

7. Website & Digital Ecosystem

Own Cadre's website and digital properties, including SDx site
Lead website strategy, UX, messaging, and conversion optimization
Maintain landing pages, case studies, and lead capture mechanisms

8. Sales Enablement & Go-To-Market Assets

Own all marketing and sales collateral including capabilities deck, service decks, industry playbooks, and case studies
Collaborate closely with sales and strategy leadership to align messaging and positioning
Ensure all assets are brand-consistent, persuasive, and conversion-optimized

9. Executive Brand & Founder Support

Support leadership team in building personal executive brands
Develop content frameworks and manage ghostwriting for executive thought leadership
Turn executive thinking into top-of-funnel content

10. Marketing Performance & Analytics

Own marketing reporting across leads, pipeline, funnel conversion, social engagement, newsletter performance, events, and website performance
Build dashboards and use data to refine strategy and drive continuous improvement

You'll Excel in This Role If You Have

7+ years in B2B marketing, brand marketing, or demand generation (professional services, consulting, or high-growth tech preferred)
Proven ability to build or scale a brand to market leadership
Strong strategic thinking paired with hands-on execution—you set the vision and do the work
Exceptional writing and storytelling skills for executive audiences
Experience with marketing tech: HubSpot, Webflow, LinkedIn Campaign Manager, Google Analytics, SEO tools
Strong project management skills and ability to manage agencies and freelancers
Entrepreneurial mindset—you thrive in ambiguity and move fast
Fluency with AI tools (ChatGPT, Claude, etc.)
Compensation: The base pay range for this role is $90,000 – $115,000 per year.

Cadre AI

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