Summary/Objective

Reporting to the Chief Marketing Officer, the Digital Marketing and Communications Strategist is responsible for the development and execution of external marketing and communication campaigns utilizing digital and social media channels to support the overall marketing and business goals.

Essential Functions

Supports multiple firm-wide marketing and communications programs, campaigns and tactics designed to bring awareness to CWA’s services, methodologies and capabilities in order to generate new leads.
Serves as the lead campaign strategist, multimedia content creator and developer. Creates copy, schedules, timelines, and initiates execution in support of marketing campaigns and business initiatives.
Supports and helps develop the overall firm digital strategy through the execution and implementation of digital communication including website, visual creative and video, monthly newsletter, email, events, paid and owned digital and social media.
Strong contributor to content development, copywriting, and editing on external communications. Involves maintaining knowledge of industry, competitive and firm practices to make recommendations for new content, campaigns, and digital tactics.
Responsible for implementing and maintaining CWA’s brand standards. Firm-wide as well as in collaboration with agencies, contractors, affiliates and business partners to help enforce overall compliance with style and voice standards, as well as adherence to firm’s corporate compliance and government regulations.

Responsibilities And Duties

Responsiveness to day-to-day project management duties such as proofreading, copywriting, editing, collateral creation and updates.
Point of contact for content updates through agency partners and the website content management system (Word Press).
Strategy, development and execution of HTML email marketing engagement programs to nurture prospects from marketing leads to sales qualified leads through firm’s Marketing Automation Tool (Pardot).
List management and segmentation of various email lists within multiple platforms.
Tracking and reporting on campaign analytics through the CRM (Salesforce) and MAT (Pardot) tools.
Email and blog copywriting, creation, and automation for monthly newsletter and ad-hoc campaigns.
Creative and digital support on campaigns and programs in collaboration with the marketing team, digital agency partner and firm’s executive and planning teams.
Data analysis and measurement of website traffic and social campaigns.
Working with sales team, agency partners, vendors and freelancers. Collaborating with SMEs to create new content and tell the story through the brand’s voice.

This job description is not designed to cover or contain a comprehensive listing of essential functions or responsibilities that are required of the employee for this job. Essential functions and responsibilities and activities may change at any time with or without notice.

Education And Experience

Bachelor’s Degree from a regionally accredited institution
Minimum five years’ experience in marketing, communications, journalism or advertising
Must have a working business knowledge of email engagement programs, digital and social media including prior career experience planning copywriting, managing and executing digital campaigns
Strong written and oral communication skills
Ability to edit basic HTML and proficiency using a website content management system (WordPress), email and marketing automation tools, Adobe Creative Suite including Illustrator and Photoshop
Competence in AP style
Experience with customer relationship management tools (preferably SalesForce), and social media platforms
Creative, deadline driven, organized and detail obsessed

Travel

Limited travel, if any at all.

Work Environment

This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical Demands

This is a largely sedentary role; however, some filing may be required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary.

Position Type and Expected Hours of Work

This is a full-time, exempt position. Remote work permitted. Days and hours of work are Monday through Friday 8:30 a.m. to 5 p.m. Some flexibility in hours based on management’s approval.

Job Compensation And Benefits

Through our competitive compensation and benefits program, we seek to attract, retain and motivate a high-performing and increasingly diverse Associate population. Our compensation and benefit structure is comprised of many factors, including but not limited the size of our Firm, our financial position, the industry, business objectives, market salary information, benchmark pay levels and practices against the respective peer group (to ensure equal pay for equal work, with allowable pay differences based on factors not prohibited by law), and unique circumstances of the Firm that are subject to change.

Compensation

Minimum: $69,500 - Maximum: $74,000

Benefits

Competitive Salary
Employer Paid Medical, Short-Term Disability, Accident, Life and AD&D Insurance
Dental & Vision Insurance
Unlimited PTO
Firm-Paid Holidays, Including an Extended Winter Break
Safe Harbor 401k Plan
Generous Employer HSA Contributions
Employer Paid Professional Dues, Licenses/Renewals
Continuing Education Resources
Family Planning Assistance Program and Paid Parental Leave

Since 1984, Cain Watters & Associates (CWA) has provided dental professionals with proactive tax planning, sound accounting practices and solid money growth strategies. A trusted name in the industry, we work with thousands of dentists and dental practice owners in 50 states.

At Cain Watters & Associates, we know that our success begins with our people. We have an exceptional group of professionals providing the highest level of financial planning, tax services, and accounting services to our clients.

CWA has consistently been recognized from rating services and publications such as:

Accounting Today – Top 100 Firms (2022 and 2023)
Forbes - America's Best Tax & Accounting Firms (2022, 2023)
INSIDE Public Accounting - Top 100 Firms (2022, 2023)
INSIDE Public Accounting - Top 100 Fastest Growing Firms (2022)
Dallas Morning News - Top Workplace (2022, 2023)
Accounting Today - Beyond Top 100: Firms to Watch (2020)
Accounting Today - Regional Leaders Top Firms (2012, 2015, 2016, 2018, 2020)
INSIDE Public Accounting - Beyond the Top 100 (2015, 2016, 2018, 2020)
INSIDE Public Accounting - Top 200 Firms (2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020)
Dallas Business Journal - Top Accounting Firms (2018)
Dallas Business Journal - Largest North Texas Accounting Firms (2011, 2012, 2013, 2014, 2015)
Dallas Business Journal - Top Ranked North Texas Wealth Management Firms (2011, 2012, 2013, 2014, 2015)

Cain Watters & Associates

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Digital Marketing & Communications Strategist