Join our dynamic team as a Marketing Manager, where you will play a pivotal role in driving lead generation through innovative content marketing strategies. Our company is committed to excellence and offers a collaborative environment where your creativity and strategic thinking will thrive. As a Marketing Manager, you will oversee and execute various marketing initiatives, ensuring alignment with our business goals and delivering impactful results.

Responsibilities:

Develop and manage a comprehensive content calendar in coordination with local Partner business needs.
Execute earned and owned media initiatives, focusing on email, direct mail, and social media tactics.
Oversee digital media projects, ensuring on-time project delivery through internal teams or agency vendors.
Collaborate with key partners to identify and address business needs.
Partner with the Director of Performance Marketing to translate strategic objectives into actionable marketing initiatives.
Oversee the execution of marketing campaigns across various channels, including owned, earned, social media, SEM, SEO, offline, and sponsorship.
Coordinate efforts managed internally or externally to ensure alignment with overarching goals and correct prioritization of projects.
Work closely with the Director of Performance Marketing to develop and manage quarterly and monthly budgets for various marketing channels.
Maintain comprehensive content calendars and messaging strategies that support business objectives.
Execute targeted email and newsletter campaigns utilizing our CRM email marketing system (MarketingPro).
Lead the development of regular performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.
Oversee the development of creative assets from external agencies for digital marketing, offline marketing, and sales enablement initiatives.

Qualifications:

Proficiency with digital media marketing tools (Google Analytics, Google Ads, SEM Rush, Loomly or comparable system, Klaviyo or comparable system).
Strong project management and prioritization skills to oversee multiple projects simultaneously, manage deadlines, and reallocate resources effectively.
A creative mindset to develop innovative and engaging marketing content.
Excellent communication skills to effectively collaborate with team members, external vendors, and Partners.
Ability to identify and solve problems that arise during marketing campaign execution.
A solid understanding of the marketing funnel and how different channels fit within it.

Canopy Service Partners

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Marketing Manager