Canopy Service Partners is a collaborative and growth-oriented organization dedicated to supporting local Partner businesses through innovative marketing solutions. As a Marketing Manager based in the Southeast, you will play a key role in shaping and executing marketing strategies that drive lead generation and business growth.
Join our dynamic team as a Marketing Manager, where you will play a pivotal role in driving lead generation through innovative marketing strategies. Our company is committed to excellence and offers a collaborative environment where your creativity and strategic thinking will thrive. As a Marketing Manager, you will oversee and execute various marketing initiatives, ensuring alignment with our business goals and delivering impactful results. Reports to Chief Revenue Officer.
Responsibilities
- Develop and manage a comprehensive content calendar in coordination with local Partner business needs.
- Execute earned and owned media initiatives, focusing on email, direct mail, and social media tactics (audience strategy, messaging, design, and trafficking).
- Oversee the execution of marketing campaigns across various channels, including owned, earned, social media, SEM, SEO, offline, and local sponsorships.
- Drive the development of creative assets from external agencies for digital marketing, offline marketing, and sales enablement initiatives.
- Oversee digital media projects, ensuring on-time project delivery through a mix of internal teams and agency vendors.
- Collaborate with key partners to identify and address business needs.
- Partner with stakeholders to translate strategic objectives into actionable marketing initiatives.
- Coordinate efforts managed internally or externally to ensure alignment with overarching goals and correct prioritization of projects.
- Work closely with the Rev Ops Director to develop and manage quarterly and monthly budgets for all marketing channels.
- Execute targeted email and newsletter campaigns utilizing our CRM email marketing system.
- Lead the review of regular performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.
- This person should reside on the east coast with access to a large airport. Charlotte area preferred, but open to others for the right candidate.
- Occasional travel for Partner and team on-site meetings (20%).
Qualifications
- Proficiency with digital media marketing tools (Google Analytics, Google Ads, SEM Rush, MailChimp or comparable system).
- Strong project management and prioritization skills to oversee multiple projects simultaneously, manage deadlines, and reallocate resources effectively (Monday.com).
- A creative mindset to develop innovative and engaging marketing content.
- Excellent communication skills to effectively collaborate with team members, external vendors, and Partners.
- Ability to identify and solve problems that arise during marketing campaign execution.
- A solid understanding of the marketing funnel and how different channels fit within it.
Benefits
Employees who work 30+ hours per week are considered full-time and become eligible for our benefits after just 30 days of employment.
- Competitive pay with opportunities for 40+ hours per week
- Paid time off (PTO) and holidays for work-life balance
- Overtime opportunities during storm cleanup and peak seasons
- Long-term disability insurance (employer paid)
- Short-term disability insurance (employer paid)
- Basic life & AD&D insurance (employer paid)
- 401(k) retirement plan with up to 4% company match to help you save for the future
- Flexible Insurances Options: Employees can choose the health, dental, and vision plans that best fit their needs and budget, giving control over premiums and out-of-pocket costs.
Health Insurance (Cigna Plans): Employees can choose the plan that works best for them and their families:
- Cigna OAP (Open Access Plus) – broad provider access
- Cigna OAP IN – in-network focused, lower out-of-pocket costs
- Cigna HDHP (High-Deductible Health Plan) – lower premiums with HSA compatibility
Dental Insurance (Cigna Plans): Flexible options to fit coverage needs and budget:
- 2025 Cigna Dental PPO Low Plan – basic coverage at a lower premium
- 2025 Cigna Dental PPO High Plan – enhanced coverage with higher benefits
Vision Insurance (Cigna Plan):
- 2025 Cigna Vision Plan – comprehensive coverage for exams, lenses, and frames
Additional Optional Benefits
- The option of a Health Savings Account (HSA) with $250 employer contribution if on a High-Deductible Health Plan, or a Flexible Spending Account (FSA) for health, dental/vision, and dependent care.
- Pre-tax commuter benefits (parking, transit, vanpool)
- Legal assistance plan
- Supplemental coverage options: critical illness, accident, and hospital indemnity insurance
