Global Content Marketing Publisher

Overview

We’re looking for an eager, curious, self-starter who can manage work independently within the Global Content Marketing Publisher role. The publisher is responsible for final review, layout within existing templates, and leveraging new components in service of publishing global content marketing articles and hub pages across multiple platforms and websites.

The publisher also serves on a small team of internal educators for other publishers, updating and maintaining training and reference materials to help others troubleshoot and self-serve solutions. This role also supports content migration and related hygiene work as needed.

Content Marketing Publisher Responsibilities

Primary Responsibilities:

Uploads and publishes content for the Global Brand Content Marketing team using a complex and proprietary enterprise system with roots in WordPress.

Ensures all published pages are accurate, error-free, SEO-optimized, visually compelling, and delivered on deadline.

Operates as a proactive, meticulous self-starter who uploads a high volume of articles per week.

The Publisher:

Ensures content is thoroughly vetted and has passed all proper checkpoints (SEO, copy editing, strategy review, design, localization).

Tracks work through a project management system.

Proactively seeks missing elements and requests items from stakeholders to prevent publishing delays.

Executes SEO optimizations including:

Image optimization (compress/resize) and alt-text
Table creation (HTML)
Meta descriptions (writing, optimizing)
Internal linking
Hreflang mapping
H2/H3 implementation
SEO headlines
Tagging and categorization
CTAs and “read next”
Follow/no follow links
A/B and time/time tests
SEO research
Hygiene and performance optimization tasks

Quality Assurance:

Checks each article for quality and accuracy; thrives on catching mistakes before they’re live.

Incorporates feedback from stakeholders in the spirit of continuous improvement, relationship-building, and collaboration.

Drives ever-increasing velocity in publishing to meet the needs of the business.

Analytics & Optimization:

Tracks content performance globally on a regular cadence.

Understands the broader content funnel strategy across platforms and products.

Identifies appropriate calls to action, internal linking, and conversion opportunities across multiple sites.

Additional Responsibilities:

Contributes to content creation projects as needed (e.g., collects information and lays out a newsletter in an existing template).

Assists with content migration and refresh projects as needed.

Stays abreast of best-in-class changes in the content marketing and web publishing industry.

Technical & Problem-Solving:

Acts as a strong problem solver that exercises good judgment and speaks up when something seems off.

Contributes to technical problem identification and creates Jira tickets as needed.

Troubleshoots technical issues independently and escalates when appropriate.

Core Skills

Speed and independence: Operates with increasing velocity to meet business needs without sacrificing quality.
WordPress or enterprise CMS: Extensive knowledge of web publishing and content management systems. Experience with enterprise-grade, proprietary publishing systems preferred.
Basic copy editing skills: Knowledge of AP style is a plus; great at catching typos.
Attention to detail: Enjoys the repetitive nature of publishing and uploading work; thrives on catching mistakes before they’re live.
Deadline management: Meticulous about meeting publishing deadlines and seeks help reprioritizing when needed.
SEO experience: Skilled with SEO research and reporting tools; experienced in writing and optimizing content.
HTML proficiency: Intermediate proficiency; can identify and articulate buggy experiences for developers. Familiarity with atomic authoring is a plus.
Project management software: Experience with Airtable, Smartsheets, or similar tools.
Proactive problem-solving & communication: Asks questions when uncertain, retains learnings, maintains training materials, and provides troubleshooting assistance to other publishers.
Collaboration: Helpful, positive, open to feedback, and a strategic thinker.
Accessibility: Working understanding of web accessibility standards and user experience principles.
Design tools: Experience with Photoshop, Canva, and image selection. An eye for layout and design (e.g., following templates to create graphics with numerical formulas as in-text visuals).
Excel proficiency: Comfortable with VLookup, Pivot tables, and managing spreadsheets.

Catapult Solutions Group

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