Your Responsibilities

SEO Optimization: Improve our website's search rankings for key golf and travel-related terms, driving organic traffic growth
PPC Campaign Management: Run and optimize Google Ads and social media advertising to generate qualified leads efficiently
Content Creation: Write engaging newsletter content that keeps our audience excited about golf destinations and drives bookings
Data Management: Streamline our tracking and analytics systems to ensure accurate measurement of all marketing efforts
Reporting & Analysis: Provide clear, actionable insights on campaign performance and ROI tied to your quarterly bonus metrics

Required Qualifications

3+ years of hands-on digital marketing experience with proven results
Strong track record managing PPC campaigns (Google Ads, Facebook/Instagram Ads)
Demonstrated SEO success with measurable traffic and ranking improvements
Excellent copywriting and content creation skills
Proficiency with Google Analytics, Google Search Console, and marketing reporting
Self-starter who thrives on accountability and measurable goals

Preferred Qualifications

Experience in travel, hospitality, or tourism marketing
Google Ads and/or Analytics certifications
Familiarity with email marketing platforms (Mailchimp, Constant Contact, etc.)
Basic HTML/CSS knowledge

Compensation Structure

Base Salary: $48,000 - $55,000 (based on experience)
Total Potential Earnings: $60,000 - $71,500+ for high performers

Bonuses are based on clear, measurable metrics including website traffic growth, PPC return on ad spend, newsletter engagement, and lead generation (detailed structure provided to candidates).

Why Join Us

Direct impact on a growing small business
Your success = our success (reflected in your paycheck)
Autonomy to implement your strategies
Quarterly performance reviews with transparent bonus calculations
Flexible work environment
Located in Charlotte, NC

To Apply

Please submit your resume and a brief cover letter addressing:

A specific example of SEO or PPC results you've achieved

Coastal Golfaway

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Digital Marketing Specialist