DREAMLIFE TREATMENT CENTER

Marketing & Business Development Coordinator

Baltimore, MD • Full-Time • On-Site / Field

ABOUT DREAMLIFE

DreamLife Treatment Center is a behavioral health facility in Baltimore, MD, dedicated to helping individuals and families overcome substance use disorders and mental health challenges. Founded on lived experience and a genuine commitment to recovery, DreamLife serves both direct clients and a growing network of referral partners — detox units, hospitals, courts, probation offices, social workers, and shelters across the region.

ROLE OVERVIEW

We are looking for a high-energy, relationship-driven Marketing & Business Development Coordinator to own DreamLife's outreach and marketing operations. This is a phone-heavy, field-based role with real accountability — you will spend your days building relationships, making calls, setting appointments, and managing the full lifecycle of our referral partner and client outreach pipeline inside HubSpot. If you thrive on human connection, understand the behavioral health space, and know how to follow up without burning bridges, this role is for you.

CORE RESPONSIBILITIES

Referral Partner Development

Proactively identify and cold-call new referral partners — detox units, hospitals, ERs, courts, probation officers, shelters, and social service agencies
Set and conduct face-to-face meetings and facility tours with prospective referral partners
Maintain and deepen relationships with existing partners through regular touchpoints, calls, and in-person visits
Re-engage lapsed referral partners using structured outreach sequences
Represent DreamLife at community events, health fairs, and provider networking opportunities

Client & Family Outreach

Reach out to prospective clients and families through appropriate channels with empathetic, non-stigmatizing communication
Support the admissions team by following up on inquiries, nurturing warm leads, and facilitating hand-offs to intake
Maintain contact with past clients and alumni for re-engagement and ongoing community connection

HubSpot CRM Management

Own and maintain the HubSpot CRM — logging all calls, meetings, and outreach activity in real time
Manage contact records, deal stages, and pipeline status for both the Referral Partner and Client pipelines
Enroll contacts in the correct email sequences and automation workflows
Monitor lead status, flag gaps, and ensure no contact goes unworked
Pull and review pipeline reports to inform weekly outreach priorities

Marketing Execution

Send and manage email campaigns, newsletters, and outreach sequences via HubSpot
Manage DreamLife's social media presence (Facebook, Instagram, LinkedIn) — posting content, engaging with followers, and monitoring brand activity
Assist in drafting and distributing the monthly referral partner newsletter
Coordinate printed marketing materials, leave-behind packets, and partner-facing collateral

QUALIFICATIONS

Required

Minimum 2 years of experience in behavioral health, healthcare marketing, or a related field
Demonstrated success in business development, sales, or outreach roles with measurable results
Comfort with high-volume phone outreach — this role requires making calls throughout the day, every day
Experience with HubSpot or a comparable CRM platform
Strong written and verbal communication skills across professional and empathetic contexts
Valid driver's license and reliable transportation for field visits

Preferred

Existing relationships within the Baltimore behavioral health and referral community
Lived or professional experience with addiction recovery or mental health services
Experience managing social media accounts for a healthcare or nonprofit brand
Familiarity with CAN-SPAM compliance and HIPAA-compliant marketing practices
Experience with email marketing platforms and automated outreach sequences

WHAT SUCCESS LOOKS LIKE — FIRST 90 DAYS

Referral partner pipeline is active, organized, and being worked daily in HubSpot
At least 10–15 new referral partner meetings booked and completed
All existing partner relationships have been touched with a personal call or visit
Social media is posting consistently on a content calendar
Monthly newsletter has been sent to referral partner list
CRM is clean — every contact has a status, every interaction is logged

COMPENSATION & DETAILS

Full-time, salaried position — Baltimore, MD (on-site and field required)
Competitive base salary commensurate with experience
Performance incentives tied to referral volume and admissions activity
Health benefits, PTO, and professional development support
Mileage reimbursement for field travel

To Apply

Send your resume and a brief note on your experience in behavioral health outreach to humanresources@dreamlifetreatment.com. We respond to every application personally.

DreamLife Treatment Center

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Marketing And Business Development Coordinator