Department: Edmond Economic Development Authority

Location: Edmond

Reports to: Executive Director of EEDA

Status: Exempt

Job Description

The Marketing and Research Manager plays a pivotal role in advancing the mission of the Edmond Economic Development Authority (EEDA) by leading strategic marketing, storytelling, and research initiatives that drive wealth creation and job growth in Edmond.

This position blends data-driven analysis with creative marketing execution to position Edmond as a premier destination for business investment. The Manager is responsible for telling Edmond’s story through compelling content, innovative campaigns, and a strong digital presence, while also delivering critical research insights that support business attraction, retention, and expansion.

The ideal candidate is a self-motivated, forward-thinking professional who can work independently, think outside the box, and translate complex data into clear, impactful messaging and strategies.

Job Responsibilities

Develop and execute comprehensive marketing strategies, campaigns, and materials that promote Edmond’s economic development opportunities
Create, manage, and maintain the organization’s website and newsletter, ensuring content is current, engaging, and aligned with EEDA’s brand and goals
Plan and implement a strategic social media presence, including content creation, scheduling, and performance tracking to increase engagement and visibility
Tell Edmond’s story through compelling narratives, branding, and multimedia content that highlight the community’s assets and opportunities
Monitor and analyze website and digital marketing analytics, using insights to improve performance and guide decision-making
Conduct in-depth research and data analysis to support business attraction, retention, expansion, and workforce development initiatives
Research economic and demographic data relevant to Edmond’s business environment
Compile annual reports
Utilize and become proficient in data platforms such as Costar, Buxton, Esri and similar tools
Prepare reports, presentations, proposals, and grant applications to secure funding and communicate key initiatives
Assist with events, forums, and promotional activities that support business engagement and community development
Manage multiple projects simultaneously while meeting deadlines with minimal supervision
Perform additional duties and special projects as needed to support EEDA’s mission

Qualifications

Bachelor’s degree in Marketing or a related field
3–5 years of experience in marketing, research, economic development, or a related area
Strong analytical and research skills, with experience in data interpretation and visualization
Demonstrated experience managing digital marketing platforms, including websites, email marketing (newsletters), and social media
Experience using website analytics tools (e.g., Google Analytics) to measure and improve performance
Excellent written, verbal, and visual communication skills, with the ability to translate data into compelling stories
Ability to work independently, manage priorities, and take initiative in a fast-paced environment
Creative thinker with a strategic mindset and problem-solving abilities
Proficiency in Microsoft Office Suite, CRM systems, and marketing software

Preferred Qualifications

Master’s degree in a related field
Experience in economic development, government, or public-private partnerships
Familiarity with GIS mapping tools and business intelligence platforms

Work Environment

Office setting with occasional travel for meetings, conferences, and community events
Flexibility to attend events outside regular business hours as needed
Ability to sit or stand for extended periods and perform routine physical tasks
May be required to lift up to 25 pounds

Base Salary and Benefits

Full-time salaried position; salary commensurate with experience
3 Health Plans to Choose From
Employer and Employee funded Pension Plan
Life, AD&D and Long-term Disability paid by Employer after 6 months of employment
12 paid holidays
10 days of paid time off annually

Edmond Economic Development Authority

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Marketing and Research Manager