This job was posted by https://www.vermontjoblink.com : For more

information, please see: https://www.vermontjoblink.com/jobs/1371819

Marketing Generalist

Location: Woodstock, VT

Department: Sales & Marketing

Type: Full-Time Salaried

Salary: \$55,000- 65,000

About Us

At Farmhouse Pottery, we are committed to traditional craft and

techniques, rooted in simple,

intentional designs for your home. We aspire to bring timeless and

functional home goods to our

customers, enhancing their living spaces with quality and style.

About The Role

We\'re looking for a production-minded Marketing Generalist who thrives

on getting a high

volume of quality content in front of our audience. You\'ll use AI tools

to design and automate

email, social, and SMS workflows, move quickly across channels, and keep

our brand

consistently visible. You have a strong eye for design and brand

aestheticsthough you don\'t

need to be a designer yourselfand you\'re energized by execution,

output, and measurable

results.

What You\'ll Do

Email, SMS & Marketing Automation

Build, schedule, test, and send email, SMS, and site pop-up campaigns

in Klaviyo

Use AI tools to design, draft, and automate email and marketing

workflows that increase

output and efficiency

Own list segmentation, A/B testing, and performance tracking to

continuously improve

results

Develop and maintain automated flows (welcome, abandoned cart,

post-purchase, etc.)

Content Production & Volume

Drive a high volume of on-brand content across email, social, and

e-commerce channels

Adapt, resize, and format creative assets for marketing, e-commerce,

and paid

campaigns

Use established templates, brand guidelines, and AI-assisted tools to

produce collateral

quickly and consistently

Manage and maintain the digital image library, ensuring assets are

uploaded, tagged,

and organized

Social Media

Help manage Farmhouse Pottery\'s presence across Instagram, Pinterest,

YouTube,

LinkedIn, TikTok, and Facebook

Plan, schedule, and post content using the social media calendar
Support content creation through video and photo capture
Ensure ongoing community engagement by liking, commenting, and

resharing content

from other brands and influencers

Stay current on social trends, formats, and platform updates (Reels,

short-form video,

social commerce, etc.)

Assist with influencer coordination and content asset organization

E-commerce & Cross-Functional Support

Partner with the e-commerce manager to update and optimize site

imagery and creative

assets

Prepare content for home page, product pages, landing pages, and

general site updates

Support programs and initiatives such as loyalty, gift registry, and

trade programs

Coordinate product needs and logistics for photoshoots
Collaborate with marketing, e-commerce, and sales teams to keep

messaging cohesive

across channels

What We\'re Looking For

A production mindsetyou measure success by output, consistency, and

getting content

live

Comfort and enthusiasm in using AI tools to design, draft, and

automate marketing

workflows

A strong design eye and instinct for brand aesthetics (you don\'t need

to be a designer)

Strong organizational skills with the ability to manage multiple

projects and deadlines

Familiarity with Klaviyo or a similar email/SMS platform
Experience supporting or managing a business social media account
Strong written and verbal communication skills with attention to brand

voice and tone

Basic familiarity with Adobe Photoshop, Illustrator, Figma, or Canva

or willingness to

learn

Working knowledge of Shopify Plus and Google Suite desired but not

Required

Interest in marketing and content creation with a desire to grow

professionally and take

on increasing re sponsibility

Benefits

Comprehensive health, dental, and vision insurance
Parental Leave policy
Company paid holidays and PTO
401(k) with company matching
Opportunity to make pottery, plus product discounts

We participate in E-Verify.

Marketing Generalist
- About Us
About the Role
What You\'ll Do
What We\'re Looking For
Benefits

Farmhouse Pottery

New Jobs

Marketing Generalist