This job was posted by https://www.vermontjoblink.com : For more
information, please see: https://www.vermontjoblink.com/jobs/1371819
Marketing Generalist
Location: Woodstock, VT
Department: Sales & Marketing
Type: Full-Time Salaried
Salary: \$55,000- 65,000
About Us
At Farmhouse Pottery, we are committed to traditional craft and
techniques, rooted in simple,
intentional designs for your home. We aspire to bring timeless and
functional home goods to our
customers, enhancing their living spaces with quality and style.
About The Role
We\'re looking for a production-minded Marketing Generalist who thrives
on getting a high
volume of quality content in front of our audience. You\'ll use AI tools
to design and automate
email, social, and SMS workflows, move quickly across channels, and keep
our brand
consistently visible. You have a strong eye for design and brand
aestheticsthough you don\'t
need to be a designer yourselfand you\'re energized by execution,
output, and measurable
results.
What You\'ll Do
Email, SMS & Marketing Automation
- Build, schedule, test, and send email, SMS, and site pop-up campaigns
in Klaviyo
- Use AI tools to design, draft, and automate email and marketing
workflows that increase
output and efficiency
- Own list segmentation, A/B testing, and performance tracking to
continuously improve
results
- Develop and maintain automated flows (welcome, abandoned cart,
post-purchase, etc.)
Content Production & Volume
- Drive a high volume of on-brand content across email, social, and
e-commerce channels
- Adapt, resize, and format creative assets for marketing, e-commerce,
and paid
campaigns
- Use established templates, brand guidelines, and AI-assisted tools to
produce collateral
quickly and consistently
- Manage and maintain the digital image library, ensuring assets are
uploaded, tagged,
and organized
Social Media
- Help manage Farmhouse Pottery\'s presence across Instagram, Pinterest,
YouTube,
LinkedIn, TikTok, and Facebook
- Plan, schedule, and post content using the social media calendar
- Support content creation through video and photo capture
- Ensure ongoing community engagement by liking, commenting, and
resharing content
from other brands and influencers
- Stay current on social trends, formats, and platform updates (Reels,
short-form video,
social commerce, etc.)
- Assist with influencer coordination and content asset organization
E-commerce & Cross-Functional Support
- Partner with the e-commerce manager to update and optimize site
imagery and creative
assets
- Prepare content for home page, product pages, landing pages, and
general site updates
- Support programs and initiatives such as loyalty, gift registry, and
trade programs
- Coordinate product needs and logistics for photoshoots
- Collaborate with marketing, e-commerce, and sales teams to keep
messaging cohesive
across channels
What We\'re Looking For
- A production mindsetyou measure success by output, consistency, and
getting content
live
- Comfort and enthusiasm in using AI tools to design, draft, and
automate marketing
workflows
- A strong design eye and instinct for brand aesthetics (you don\'t need
to be a designer)
- Strong organizational skills with the ability to manage multiple
projects and deadlines
- Familiarity with Klaviyo or a similar email/SMS platform
- Experience supporting or managing a business social media account
- Strong written and verbal communication skills with attention to brand
voice and tone
- Basic familiarity with Adobe Photoshop, Illustrator, Figma, or Canva
or willingness to
learn
- Working knowledge of Shopify Plus and Google Suite desired but not
Required
- Interest in marketing and content creation with a desire to grow
professionally and take
on increasing re sponsibility
Benefits
- Comprehensive health, dental, and vision insurance
- Parental Leave policy
- Company paid holidays and PTO
- 401(k) with company matching
- Opportunity to make pottery, plus product discounts
We participate in E-Verify.
- Marketing Generalist
- - About Us
- About the Role
- What You\'ll Do
- What We\'re Looking For
- Benefits
