Role Overview

The Fig Digital Content Manager is an integral member of the Fig Industries team who will cultivate creativity and community engagement by being a collaborative and enthusiastic team player. This self-motivated and dynamic individual is responsible for the management, innovation, and growth of Fig Magazine’s online presence.

Expectations

Exemplify the Fig Industries values of Curiosity, Courage, Perspective, and Excellence
Represent the Fig Magazine brand in the Lancaster community and beyond
Deliver an unparalleled experience to Fig Magazine clients
Embrace workflow and technology to manage deadlines and deliverables
Continually elevate the Fig Magazine brand through innovation and efficiencies
Collaborate with the Fig Magazine team on new ideas, strategy, and growth opportunities

What You’ll Do

Content Creation & Writing

Serve as lead content creator and copywriter for Fig Magazine’s online presence
Produce engaging creative content (both phone-quality photography and videography) for use across digital platforms
Craft clear, engaging, and on-brand copy across social media, emails, and website articles
Edit and refine content written by clients to ensure consistency in brand voice and standards
Collaborate and ideate with the Fig Magazine team on upcoming issues, digital campaigns, and special projects

Social Media Strategy & Execution

Develop and execute a cohesive social media strategy across Fig Lancaster and Fig Franchise social media channels, including Instagram, Facebook, LinkedIn, and TikTok
Manage content calendars, posting rhythms, and analytics tracking
Creatively transform print ad content and campaigns into engaging social media posts
Collaborate with Fig Managing Director to execute paid digital packages for partners while maintaining Fig brand and voice
Attend Fig photoshoot to capture behind-the-scenes content
Foster online community-building and monitor all channels for comments, questions, and direct messages
Compile monthly and annual analytics reports with thoughtful insights and strategy recommendations

Website & Email Ownership

Curate community events for figlancaster.com event calendar and monthly roundups
Serve as day-to-day owner Fig Lancaster website, ensuring homepage is up to date and other event submissions are approved
Craft and optimize reader-friendly articles for discoverability, accessibility, and performance
Produce weekly email newsletter, sales emails, and magazine launch emails in collaboration with Fig Managing Director

Community Engagement

Regularly attend community events for networking and social media coverage, such as city-wide events, First Fridays, Fig Lancaster launch parties, client events, new business ribbon cuttings (includes some evenings and weekends)
Regularly visit local small businesses and organizations for added coverage and brand representation

Qualifications

Bachelor’s degree in marketing, communications, or other related field
5+ years of industry experience
Excellent organization and attention to detail
Excellent writing and communication skills
Experience in managing multiple professional social media accounts
Willingness to be a strong representation of the brand
Knowledge of Meta Business Suite, TikTok, and LinkedIn as well as social media trends and best practices
Experience in working with social media data and analytics; demonstrated ability to translate metrics into actionable insights
Working knowledge and familiarity with the Adobe Creative Suite preferred, but not required
Experience with Wrike, WordPress, and Mailchimp preferred, but not required
Strong knowledge of the Fig Magazine product and passion for local community

Fig Industries

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Digital Content Manager