Role Overview
The Fig Digital Content Manager is an integral member of the Fig Industries team who will cultivate creativity and community engagement by being a collaborative and enthusiastic team player. This self-motivated and dynamic individual is responsible for the management, innovation, and growth of Fig Magazine’s online presence.
Expectations
- Exemplify the Fig Industries values of Curiosity, Courage, Perspective, and Excellence
- Represent the Fig Magazine brand in the Lancaster community and beyond
- Deliver an unparalleled experience to Fig Magazine clients
- Embrace workflow and technology to manage deadlines and deliverables
- Continually elevate the Fig Magazine brand through innovation and efficiencies
- Collaborate with the Fig Magazine team on new ideas, strategy, and growth opportunities
What You’ll Do
Content Creation & Writing
- Serve as lead content creator and copywriter for Fig Magazine’s online presence
- Produce engaging creative content (both phone-quality photography and videography) for use across digital platforms
- Craft clear, engaging, and on-brand copy across social media, emails, and website articles
- Edit and refine content written by clients to ensure consistency in brand voice and standards
- Collaborate and ideate with the Fig Magazine team on upcoming issues, digital campaigns, and special projects
Social Media Strategy & Execution
- Develop and execute a cohesive social media strategy across Fig Lancaster and Fig Franchise social media channels, including Instagram, Facebook, LinkedIn, and TikTok
- Manage content calendars, posting rhythms, and analytics tracking
- Creatively transform print ad content and campaigns into engaging social media posts
- Collaborate with Fig Managing Director to execute paid digital packages for partners while maintaining Fig brand and voice
- Attend Fig photoshoot to capture behind-the-scenes content
- Foster online community-building and monitor all channels for comments, questions, and direct messages
- Compile monthly and annual analytics reports with thoughtful insights and strategy recommendations
Website & Email Ownership
- Curate community events for figlancaster.com event calendar and monthly roundups
- Serve as day-to-day owner Fig Lancaster website, ensuring homepage is up to date and other event submissions are approved
- Craft and optimize reader-friendly articles for discoverability, accessibility, and performance
- Produce weekly email newsletter, sales emails, and magazine launch emails in collaboration with Fig Managing Director
Community Engagement
- Regularly attend community events for networking and social media coverage, such as city-wide events, First Fridays, Fig Lancaster launch parties, client events, new business ribbon cuttings (includes some evenings and weekends)
- Regularly visit local small businesses and organizations for added coverage and brand representation
Qualifications
- Bachelor’s degree in marketing, communications, or other related field
- 5+ years of industry experience
- Excellent organization and attention to detail
- Excellent writing and communication skills
- Experience in managing multiple professional social media accounts
- Willingness to be a strong representation of the brand
- Knowledge of Meta Business Suite, TikTok, and LinkedIn as well as social media trends and best practices
- Experience in working with social media data and analytics; demonstrated ability to translate metrics into actionable insights
- Working knowledge and familiarity with the Adobe Creative Suite preferred, but not required
- Experience with Wrike, WordPress, and Mailchimp preferred, but not required
- Strong knowledge of the Fig Magazine product and passion for local community
