Assistant Marketing Manager, Finger Lakes Wine Alliance (Hybrid — Finger Lakes (Geneva HQ) & Surrounding Cities)

Reports to: Executive Director, Finger Lakes Wine Alliance (FLWA)

Schedule: Part Time (30 hrs/week),Hybrid (min. 2 days/week in Geneva; rest WFH)

Travel: Occasional evenings/weekends for events, activations, tastings (≈15–20%)

About The Finger Lakes Wine Alliance

FLWA is a 501(c)(6) marketing alliance advancing the visibility and prominence of the Finger Lakes AVA, its wines, and wineries through trade/media programs and member education.

Job Summary

We’re looking for a creative operator who can concept, produce, and ship, then read the data and do it smarter tomorrow. You’ll run day-to-day content and campaigns across social, email, and web; support signature events and media moments; and build simple, easy-to-use tools members can put to work immediately. You’ll work shoulder-to-shoulder with winemakers, agencies, and partners to deliver on-brief, on-time work that grows visibility, engagement, and revenue.

Key Responsibilities

Brand Visibility

Support a flagship industry gathering (invites/RSVPs, press list support, run-of-show, onsite, post-event recap).

Maintain a pipeline of thought-leadership stories for winemakers/owners; build media-ready kits.

Coordinate an annual industry brief

Own social/email/web calendars; write short copy and publish via WordPress.

Trade, Media & Member Engagement

Assist coordinating an in-region immersion program

Produce sales tools and a lightweight learning resource for members.

Build member toolkits (copy, imagery, posting guidance); keep media/trade/distributor/member lists current.

Revenue Support (Sponsorships & Grants)

Research and track sponsorship prospects; prep pitch materials; assist with deliverables and simple sponsor reporting.

Track grant calendars/requirements; assemble supporting docs; draft basic sections.

Provide planning and onsite support for a signature fundraising activation (ticketing/RSVPs, sponsor touchpoints, post-event summary).

Insights, Reporting & Ops

Build lightweight dashboards; report KPIs (reach, engagement, traffic, conversions, media hits, attendee counts).

Drive timelines and checklists across projects; proactively unblock.

Prepare board-ready updates and recaps.

Assist with bi-weekly newsletter layout and deployment.

Handle embargoed materials with discretion; uphold brand standards.

Qualifications

Bachelor’s degree preferred (Marketing/Business/Communications); HS diploma/GED required.

2+ years in Marketing, Sales, or Agency (advertising/PR/digital/experiential).

Foundation in beverage alcohol or CPG marketing; wine trade exposure a plus.

Strong project & time management; excellent attention to detail; comfort with data-driven recommendations.

21+, valid driver’s license; able to lift up to 40 lbs (case of wine).

Exercises sound judgment; maintains confidentiality.

Tools & Skills

Google Workspace, Microsoft Office, WordPress

Social & scheduling: Instagram, Facebook, LinkedIn; Meta Business Suite

Email/CRM: Mailchimp/HubSpot/Constant Contact (or similar).

Analytics: GA4, native social analytics; basic dashboarding in Sheets/Excel.

Creative: Canva (Adobe CC a plus).

Nice to have: basic photo/video capture & short-form editing (Reels).

Some wine knowledge required; WSET Level 2 a plus

Physical & Work Environment

Professional office environment; frequent computer use. Regional travel as needed (up to ~20%).

Compensation

$20-$25/hour (non-exempt; 30 hrs/week). Actual compensation based on experience, skills, education, and role-related factors.

How to Apply:

Email your resume and a brief note on fit to amy@fingerlakeswinealliance.com.

EEO Statement: FLWA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Finger Lakes Wine Alliance

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