Firecrown is a dynamic and rapidly growing company that specializes in acquiring and managing the world's leading lifestyle and enthusiast publications. It operates print and internet publications, e-commerce sites, marketplaces, develops aviation real estate, and provides financing solutions.

We are seeking a talented and experienced Digital Ad Operations Specialist to join our team.

The Digital Ad Ops Specialist is a critical hire for Firecrown's Revenue Operations team. This person will own the end-to-end execution of digital advertising campaigns across our portfolio of brands, serving as the connective tissue between sales, editorial, and our technology stack. You will manage trafficking, reporting, yield optimization, and platform relationships while helping build the operational systems that allow our sales teams to sell and deliver with confidence.

This is a high-visibility role with real influence over how Firecrown scales its digital revenue. You will work directly with the VP, Media Operations and cross-functional leaders across all business units.

This position is open to remote candidates within the U.S. but will prioritize candidates within commuting distance to Chattanooga, TN.

Key Responsibilities

Campaign Execution and Trafficking

Traffic and manage all direct-sold digital advertising campaigns across Firecrown brand sites, newsletters, and video properties
Own the full campaign lifecycle from IO receipt through delivery, optimization, and post-campaign reporting
Manage ad tags, creative assets, and QA across desktop, mobile, and email environments
Ensure campaigns are pacing correctly and proactively flag delivery issues to account managers and sales

Platform and Technology Management

Serve as the primary administrator for Firecrown's ad serving platform (Google Ad Manager) and related tools including AdOrbit
Manage programmatic demand relationships including PMPs, programmatic direct deals, and open exchange partners
Troubleshoot ad rendering issues across site environments and coordinate with development and editorial teams on technical resolutions
Evaluate and implement new ad tech vendors, formats, and capabilities as the portfolio grows

Yield Optimization and Revenue Operations

Monitor and optimize inventory yield across direct-sold and programmatic channels
Build and maintain reporting dashboards and weekly delivery reports for internal stakeholders and clients
Identify underperforming inventory and work with leadership to develop packaging, pricing, or product improvements

Cross-Functional Collaboration

Partner with the client delivery, marketing, and sales teams to provide pre-sale availability checks, spec guidance, and custom execution support for larger client programs
Work with editorial and design on sponsored content placements, native ad integrations, and branded content deliverables
Support the Client Success team on reporting, makegoods, and campaign renewals
Serve as the internal expert on ad product capabilities, helping sales position and spec new digital offerings

Qualifications

Required

3 to 5 years of experience in digital advertising operations, preferably within a media publisher environment
Hands-on proficiency with Google Ad Manager (GAM) or a comparable enterprise ad server
Solid understanding of programmatic advertising, header bidding, and demand-side platform dynamics
Experience with ad operations workflow tools such as Asana, Jira, AdOrbit, Operative, or similar order management systems
Strong command of campaign reporting, Excel or Google Sheets-based analysis, and data interpretation
Excellent attention to detail and ability to manage multiple campaigns and deadlines simultaneously
Clear, confident communicator who can translate technical issues for non-technical stakeholders

Preferred

Experience supporting a multi-brand or multi-site publisher with diverse content verticals
Familiarity with email ad operations, newsletter sponsorship tracking, and video ad delivery
Exposure to CRM or sales workflow platforms such as Salesforce, or HubSpot
Comfort working in a fast-moving, entrepreneurial environment where processes are still being built

This is a full-time employment opportunity. Firecrown offers a competitive total compensation package.

Firecrown is an equal opportunity employer.

Firecrown

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Ad Operations Specialist